Top Ads on PicMonkey

PicMonkey Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

PicMonkey has been advertising and marketing on Facebook for many years. And PicMonkey has placed 68 of ads on the Facebook platform in the last month. In the past few years,PicMonkey has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for PicMonkey on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for PicMonkey. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from PicMonkey.

BigSpy

1.PicMonkey Top 3 Ads Basic Understanding

   top1  top2  top3
Name  PicMonkey  PicMonkey  PicMonkey
Page Categories  App Page  App Page  App Page
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

PicMonkey Marketing Objectives Analysis: 

PicMonkey has been operating in App Page for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. PicMonkey best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.PicMonkey Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  New Background Remover  New Background Remover New Background Remover 
Ad Copy Text  Magical new feature alert! Erase your photo’s background in an instant. Click. Gone. Whoa.  Magical new feature alert! Erase your photo’s background in an instant. Click. Gone. Whoa.  Magical new feature alert! Erase your photo’s background in an instant. Click. Gone. Whoa.
Link Description  Get PicMonkey Pro  Get PicMonkey Pro  Get PicMonkey Pro
Website Link  www.picmonkey.com  www.picmonkey.com  www.picmonkey.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 92  92  92
Like 299  74  173

PicMonkey Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. PicMonkey Top 1 ads got 299 likes. PicMonkey uses a sentence with the finishing touch title: “New Background Remover”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. PicMonkey shared 92 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. PicMonkey should continue to optimize the ad content.

3.PicMonkey Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-04-21-2020-06-14  2020-02-11-2020-06-04  2020-04-21-2020-05-26
Landing Page Link  https://www.picmonkey.com/blog/background-remover-tool?utm_source=facebook&utm_medium=cpc&utm_campaign=remarketing&utm_content=usa_notfree_rmkt_bg-removal_na_u-c_gif_1080-1080_girlbackground_  https://www.picmonkey.com/blog/background-remover-tool?utm_source=facebook&utm_medium=cpc&utm_campaign=prospecting&utm_content=usa_notfree_pros_bg-removal_na_u-c_vid_1080-1080_announcement_   https://www.picmonkey.com/blog/background-remover-tool?utm_source=facebook&utm_medium=cpc&utm_campaign=remarketing&utm_content=usa_notfree_rmkt_bg-removal_na_u-c_gif_1080-1080_girlbackground_

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by PicMonkey are successful.

PicMonkey Creative Analysis: 

PicMonkey placed a Video ad in 2020-04-21-2020-06-14, and got 299 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.PicMonkey Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  N/A
Language  German  German  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

PicMonkey has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.PicMonkey Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-21-2020-06-14  2020-02-11-2020-06-04  2020-04-21-2020-05-26
During  55 days  115 days 36 days 
Like  299  74  173
Share  40  15  65
Comment  43  8  14

Advertising effectiveness is a direct manifestation of advertising. PicMonkey ‘s Top 1 ad received 299 likes, 40 shares, 43 comments in just 55 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for PicMonkey, helping PicMonkey to grasp the ad data more clearly.