Top Ads on Piaget

Piaget Background Introduction:

Piaget's watch and jewelry designs embody the eternal quest for technical mastery, transformed by boldness, expertise and imagination.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Piaget has been advertising and marketing on Facebook for many years. And Piaget has placed 97 of ads on the Facebook platform in the last month. In the past few years,Piaget has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Piaget on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Piaget. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Piaget.

BigSpy

1.Piaget Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Piaget  Piaget  Piaget
Page Categories  Magazine  Jewelry/Watches  Jewelry/Watches
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Piaget Marketing Objectives Analysis: 

Piaget has been operating in Magazine for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Piaget best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Piaget Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  探索伯爵的非凡女士  Discover the world of Piaget Discover the world of Piaget 
Ad Copy Text  -  A moment of courage Pushing ourselves outside our comfort zone is how we grow. Try something today ...  A moment of courage Pushing ourselves outside our comfort zone is how we grow. Try something today ...
Link Description  N/A  N/A  N/A
Website Link  www.piaget.com.hk  www.facebook.com  www.facebook.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 437  174  174
Like 156  357  25

Piaget Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Piaget Top 1 ads got 156 likes. Piaget uses a sentence with the finishing touch title: “探索伯爵的非凡女士”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Piaget shared 437 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Piaget should continue to optimize the ad content.

3.Piaget Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-06-07-2020-06-18  2020-05-06-2020-05-17  2020-05-06-2020-05-11
Landing Page Link  https://www.piaget.com/hk-zh/lp/extraordinary-women  https://www.facebook.com/piaget/?_sref_=10157407082838526&refid=28&_ft_=adid.23844742129560323:qid.6827901960997407735:mf_story_key.-2164104695835511867:is_sponsored.1:ei.AI@AQKXQ2K8bpZQcr-WJXONm71Xg140A8k31d_qkv3UbXnB0GXlG1rARvQaMUabSnh0j4azZtV_OObMIDFOglcl3Czy:top_level_post_id.10157407082833526:content_owner_id_new.155715798525:call_to_action_type.LEARN_MORE:page_id.155715798525:src.22:story_location.5:story_attachment_style.rich_media_collection:view_time.1589744419:filter.h_nor:tds_flgs.3:actrs.155715798525:page_insights.%7B%22155715798525%22:%7B%22page_id%22:155715798525,%22page_id_type%22:%22page%22,%22actor_id%22:155715798525,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1588784875,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10157407082833526%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:155715798525,%22page_id%22:155715798525,%22post_id%22:10157407082833526,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R   https://www.facebook.com/155715798525/posts/10157407032208526/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Piaget are successful.

Piaget Creative Analysis: 

Piaget placed a Carousel ad in 2020-06-07-2020-06-18, and got 156 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Piaget Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  China  United Arab Emirates  N/A
Language  Chinese (Simplified)  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Piaget has the best conversion in China, and can advertise more in China in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Piaget Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-07-2020-06-18  2020-05-06-2020-05-17  2020-05-06-2020-05-11
During  12 days  12 days 6 days 
Like  156  357  25
Share  2  11  2
Comment  4  7  0

Advertising effectiveness is a direct manifestation of advertising. Piaget ‘s Top 1 ad received 156 likes, 2 shares, 4 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Piaget, helping Piaget to grasp the ad data more clearly.