Top Ads on Photobook Worldwide

Photobook Worldwide Background Introduction:

The Photobook Worldwide Group currently serves more than 100 countries worldwide, and has 4 global offices located in Australia, Canada, Malaysia and Philippines.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Photobook Worldwide has been advertising and marketing on Facebook for many years. And Photobook Worldwide has placed 401 of ads on the Facebook platform in the last month. In the past few years,Photobook Worldwide has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Photobook Worldwide on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Photobook Worldwide. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Photobook Worldwide.

BigSpy

1.Photobook Worldwide Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Photobook Worldwide  Photobook Worldwide  Photobook Worldwide
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Photobook Worldwide Marketing Objectives Analysis: 

Photobook Worldwide has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Photobook Worldwide best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Photobook Worldwide Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Your home, your style  Use Code Your home, your style  
Ad Copy Text  Jazz up your home the way you want it for FREE. ️ Stand a chance to win 1 of 20 decor vouchers wor...  One for you, one for dad. Surprise him with matching mugs, bag tags and more! Use code to get an e...  Jazz up your home the way you want it for FREE. ️ Stand a chance to win 1 of 20 decor vouchers wor...
Link Description  5 prizes up for grabs weekly!  N/A  5 prizes up for grabs weekly!
Website Link  www.photobook.com.my  www.facebook.com  www.photobookphilippines.com
CTA  SHOP_NOW  LEARN_MORE  SHOP_NOW
Text Word Count 124  113  127
Like 0  192  19

Photobook Worldwide Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Photobook Worldwide Top 1 ads got 0 likes. Photobook Worldwide uses a sentence with the finishing touch title: “Your home, your style ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Photobook Worldwide shared 124 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Photobook Worldwide should continue to optimize the ad content.

3.Photobook Worldwide Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-06-18-2020-06-20  2020-06-05-2020-06-20  2020-06-16-2020-06-20
Landing Page Link  https://www.photobook.com.my/coupon-codes/homedecor-makeover?utm_source=FacebookAds&utm_medium=Digital&utm_campaign=MY_nca_middle&utm_content=CPGhomedecor20  https://www.facebook.com/2117987618322132/posts/2919495581504661/   https://www.photobookphilippines.com/coupon-codes/homedecor-makeover/family?utm_source=FacebookAds&utm_medium=Digital&utm_campaign=PH_nca_interest&utm_content=CPGhomedecor20&fbclid=IwAR1YxFnrVaOfeoHlg1pYB-k5TEzPu4CyZ2nsT-R_w74Uy1iELjCnIkmlVG4

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Photobook Worldwide are successful.

Photobook Worldwide Creative Analysis: 

Photobook Worldwide placed a Carousel ad in 2020-06-18-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Photobook Worldwide Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Philippines
Language  English  Portuguese  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Photobook Worldwide has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Photobook Worldwide Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-20  2020-06-05-2020-06-20  2020-06-16-2020-06-20
During  3 days  16 days 5 days 
Like  0  192  19
Share  0  15  2
Comment  0  15  0

Advertising effectiveness is a direct manifestation of advertising. Photobook Worldwide ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Photobook Worldwide, helping Photobook Worldwide to grasp the ad data more clearly.