Top Ads on Phoenix Sweets

Phoenix Sweets Background Introduction:

Phoenix Sweets is a Hong Kong bespoke cake studio. We create artisan cakes and pastries for all memorable occasions since 2012. Food Factory Licence No:2963804620

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Phoenix Sweets has been advertising and marketing on Facebook for many years. And Phoenix Sweets has placed 45 of ads on the Facebook platform in the last month. In the past few years,Phoenix Sweets has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Phoenix Sweets on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Phoenix Sweets. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Phoenix Sweets.

BigSpy

1.Phoenix Sweets Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Phoenix Sweets  Phoenix Sweets  Phoenix Sweets
Page Categories  Bakery  Bakery  Bakery
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Phoenix Sweets Marketing Objectives Analysis: 

Phoenix Sweets has been operating in Bakery for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Phoenix Sweets best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Phoenix Sweets Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  N/A N/A 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  shop.phoenixsweets.com  shop.phoenixsweets.com  shop.phoenixsweets.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

Phoenix Sweets Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Phoenix Sweets Top 1 ads got 0 likes. Phoenix Sweets uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Phoenix Sweets shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Phoenix Sweets should continue to optimize the ad content.

3.Phoenix Sweets Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-02-19-2020-05-11  2020-01-14-2020-05-11  2020-01-13-2020-05-11
Landing Page Link  https://shop.phoenixsweets.com/  https://shop.phoenixsweets.com/pages/phoenix-sweets-q-a-for-wedding-service   https://shop.phoenixsweets.com/pages/phoenix-sweets-q-a-for-wedding-service

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Phoenix Sweets are successful.

Phoenix Sweets Creative Analysis: 

Phoenix Sweets placed a Image ad in 2020-02-19-2020-05-11, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Phoenix Sweets Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Hong Kong SAR  Hong Kong SAR  Hong Kong SAR
Language  N/A  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Phoenix Sweets has the best conversion in Hong Kong SAR, and can advertise more in Hong Kong SAR in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Phoenix Sweets Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-19-2020-05-11  2020-01-14-2020-05-11  2020-01-13-2020-05-11
During  83 days  119 days 120 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Phoenix Sweets ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 83 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Phoenix Sweets, helping Phoenix Sweets to grasp the ad data more clearly.