Top Ads on Phoenix Point

Phoenix Point Background Introduction:

Phoenix Point is the new strategy game from Julian Gollop, the creator of the original X-COM games. Phoenix Point is set to release in June 2019 on Steam and GOG for Windows, OSX and Xbox.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Phoenix Point has been advertising and marketing on Facebook for many years. And Phoenix Point has placed 40 of ads on the Facebook platform in the last month. In the past few years,Phoenix Point has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Phoenix Point on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Phoenix Point. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Phoenix Point.


1.Phoenix Point Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Phoenix Point  Phoenix Point  Phoenix Point
Page Categories  Medical Spa  Medical Spa  Video Game
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  N/A

Phoenix Point Marketing Objectives Analysis: 

Phoenix Point has been operating in Medical Spa for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Phoenix Point best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Phoenix Point Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Focal Point Salon & Spa  Focal Point Salon & Spa Phoenix Point: Out Now 
Ad Copy Text  no setting  no setting  Think. Adapt. Overcome.
Link Description  Book Your Appointment  Book Your Appointment  Available for PC and Mac.
Website Link
Text Word Count 0  0  23
Like 0  0  205

Phoenix Point Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Phoenix Point Top 1 ads got 0 likes. Phoenix Point uses a sentence with the finishing touch title: “Focal Point Salon & Spa”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Phoenix Point shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Phoenix Point should continue to optimize the ad content.

3.Phoenix Point Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-03-31-2020-06-06  2020-03-27-2020-06-06  2019-12-28-2020-01-03
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Phoenix Point are successful.

Phoenix Point Creative Analysis: 

Phoenix Point placed a Video ad in 2020-03-31-2020-06-06, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Phoenix Point Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Phoenix Point has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Phoenix Point Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-31-2020-06-06  2020-03-27-2020-06-06  2019-12-28-2020-01-03
During  68 days  72 days 7 days 
Like  0  0  205
Share  0  0  10
Comment  0  0  40

Advertising effectiveness is a direct manifestation of advertising. Phoenix Point ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 68 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Phoenix Point, helping Phoenix Point to grasp the ad data more clearly.