Top Ads on Phoenix Online

Phoenix Online Background Introduction:

Phoenix Online 110 Cap European & Chinese Private Server

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Phoenix Online has been advertising and marketing on Facebook for many years. And Phoenix Online has placed 226 of ads on the Facebook platform in the last month. In the past few years,Phoenix Online has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Phoenix Online on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Phoenix Online. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Phoenix Online.

BigSpy

1.Phoenix Online Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Phoenix Online  Phoenix Online  Phoenix Online
Page Categories  College & University  College & University  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Phoenix Online Marketing Objectives Analysis: 

Phoenix Online has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Phoenix Online best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Phoenix Online Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Start school when you’re ready  Accelerate your degree Get personalized support. 
Ad Copy Text  When courses start every 5 weeks, your degree can better align with your life.  Have relevant work experience evaluated for potential credit. For every 3 credits, you'll be 5 weeks...  Gain 1-on-1 tutoring, career coaching, and networking opportunities.
Link Description  N/A  Start earning your degree  Be a name, not a number.
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  APPLY_NOW  LEARN_MORE  APPLY_NOW
Text Word Count 78  122  68
Like 1505  359  262

Phoenix Online Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Phoenix Online Top 1 ads got 1505 likes. Phoenix Online uses a sentence with the finishing touch title: “Start school when you’re ready”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Phoenix Online shared 78 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Phoenix Online should continue to optimize the ad content.

3.Phoenix Online Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-04-03-2020-06-14  2020-04-20-2020-06-12  2020-03-31-2020-06-11
Landing Page Link  https://www.phoenix.edu/?channel=socm&mktg_program=national&provider=FB&pvpc=160153_9297_9_95&init=OMD&vrefid=SOCM&category=SOCM&placement=FBIG&creative_desc=PT_FB_Institutional_Inst_AppStart_LAL_MSD-6Sec-Prospv2_V  https://www.phoenix.edu/admissions/prior_learning_assessment.html?channel=socm&mktg_program=national&provider=FB&pvpc=160153_9297_9_95&init=OMD&vrefid=SOCM&category=SOCM&placement=FBIG&creative_desc=PT_FB_InstitutionalAPTest_DCO_AppStart_RFILAL_SpeedtoDegree1_S   https://www.phoenix.edu/why-phoenix.html?channel=socm&mktg_program=national&provider=FB&pvp_campaign=149154_3327_9_95&init=OMD&vrefid=SOCM&category=SOCM&placement=FBIG&creative_desc=RTG_FB_Institutional_DCO_AppStart_NonBrandedVisit_RetInstSupportV1_S

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Phoenix Online are successful.

Phoenix Online Creative Analysis: 

Phoenix Online placed a Video ad in 2020-04-03-2020-06-14, and got 1505 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Phoenix Online Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States,Indonesia,Pakistan...  N/A  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Phoenix Online has the best conversion in United States,Indonesia,Pakistan..., and can advertise more in United States,Indonesia,Pakistan... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Phoenix Online Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-03-2020-06-14  2020-04-20-2020-06-12  2020-03-31-2020-06-11
During  73 days  54 days 73 days 
Like  1505  359  262
Share  185  12  23
Comment  73  8  2

Advertising effectiveness is a direct manifestation of advertising. Phoenix Online ‘s Top 1 ad received 1505 likes, 185 shares, 73 comments in just 73 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Phoenix Online, helping Phoenix Online to grasp the ad data more clearly.