Top Ads on Philips
Philips Background Introduction:
Dobrodošli na zvaničnu stranicu Philips Srbija
Philips has been advertising and marketing on Facebook for many years. And Philips has placed 4906 of ads on the Facebook platform in the last month. In the past few years,Philips has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Philips on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Philips. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Philips.
1.Philips Top 3 Ads Basic Understanding
Philips Marketing Objectives Analysis:
Philips has been operating in Brand for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Philips best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Philips Top 3 Ads Content Display
|Ad Headline||Vezi oferta Altex!||Philips||Philips|
|Ad Copy Text||Obține îngrijire la un nivel superior cu Philips Sonicare! Profită de oferta de preț de pe Altex...||Philips LatteGo. Jetzt kaufen und 5 aromatische KaffeespezialitÃ¤ten auf Knopfdruck genieÃen!||Obține îngrijire la un nivel superior cu Philips Sonicare! Profită de ofertă și cumpără de pe...|
|Text Word Count||120||98||126|
Philips Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Philips Top 1 ads got 42 likes. Philips uses a sentence with the finishing touch title: “Vezi oferta Altex!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Philips shared 120 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Philips should continue to optimize the ad content.
3.Philips Top 3 Ads Creative Selection
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Philips are successful.
Philips Creative Analysis:
Philips placed a Carousel ad in 2020-06-15-2020-06-20, and got 42 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Philips Top 3 Ads Audience Analysis:
Philips has the best conversion in Romania, and can advertise more in Romania in the future.
5.Philips Top 3 Ads Performance Display
|During||6 days||7 days||6 days|
Advertising effectiveness is a direct manifestation of advertising. Philips ‘s Top 1 ad received 42 likes, 0 shares, 5 comments in just 6 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Philips, helping Philips to grasp the ad data more clearly.