Top Ads on Philips

Philips Background Introduction:

Добре дошли в официалната Facebook страница на Philips България! www.philips.bg Правила на Philips за социалните мрежи: http://bit.ly/295h7xq

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Philips has been advertising and marketing on Facebook for many years. And Philips has placed 4899 of ads on the Facebook platform in the last month. In the past few years,Philips has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Philips on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Philips. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Philips.

BigSpy

1.Philips Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Philips  Philips  Philips
Page Categories  Brand  Baby Goods/Kids Goods  Kitchen/Cooking
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Philips Marketing Objectives Analysis: 

Philips has been operating in Brand for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Philips best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Philips Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Vezi oferta Altex!  Philips Avent MÁY CẠO RÂU PHILIPS GIẢM ĐẾN 20% 
Ad Copy Text  Obține îngrijire la un nivel superior cu Philips Sonicare! Profită de oferta de preț de pe Altex...  Cu pompele de sân Philips Avent colectezi rapid și comod lapte matern pentru bebelușul tău.  BỐ LÀ TẤT CẢ Mừng Ngày của Bố, Philips tặng ngay ưu đãi 20% cho Máy cạo râu ...
Link Description  N/A  N/A  N/A
Website Link  altex.ro  www.philips.ro  www.facebook.com
CTA  SHOP_NOW  LEARN_MORE  LEARN_MORE
Text Word Count 120  95  757
Like 31  130  86

Philips Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Philips Top 1 ads got 31 likes. Philips uses a sentence with the finishing touch title: “Vezi oferta Altex!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Philips shared 120 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Philips should continue to optimize the ad content.

3.Philips Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Video
Ad Time   2020-06-15-2020-06-19  2020-03-27-2020-06-19  2020-06-18-2020-06-19
Landing Page Link  https://altex.ro/philips-sonicare/pag/?utm_source=fb&utm_medium=carousel&utm_campaign=sonicareq22020&fbclid=IwAR1u3-rW_CkTDmQsEyEAUl67yROEa_DrGeSrOsTqGzJJvCWCAh1m5FBb6_g  https://www.philips.ro/c-m-mo/pompe-pentru-san-si-ingrijire?origin=13_ro_ro_alwayson_fb_carouselstatic_2_mcc_pumps_topicpage&fbclid=IwAR3xDU4wL4qVG57xe-tyaeACOdOfk8_LaVY_k-6PNYAEkOD3qXQ03YTHhY8   https://www.facebook.com/758481394276709/posts/2073241166134052/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Philips are successful.

Philips Creative Analysis: 

Philips placed a Carousel ad in 2020-06-15-2020-06-19, and got 31 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Philips Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania  Romania  Vietnam
Language  Romanian  English  Vietnamese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Philips has the best conversion in Romania, and can advertise more in Romania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Philips Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-19  2020-03-27-2020-06-19  2020-06-18-2020-06-19
During  5 days  85 days 2 days 
Like  31  130  86
Share  0  4  4
Comment  5  0  6

Advertising effectiveness is a direct manifestation of advertising. Philips ‘s Top 1 ad received 31 likes, 0 shares, 5 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Philips, helping Philips to grasp the ad data more clearly.