Top Ads on Philips Polska

Philips Polska Background Introduction:

Poznaj świat lidera innowacji. Zobacz, jak ułatwiamy codzienność na www.philips.pl.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Philips Polska has been advertising and marketing on Facebook for many years. And Philips Polska has placed 426 of ads on the Facebook platform in the last month. In the past few years,Philips Polska has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Philips Polska on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Philips Polska. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Philips Polska.

BigSpy

1.Philips Polska Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Philips Polska  Philips Polska  Philips Polska
Page Categories  Brand  Brand  Brand
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Philips Polska Marketing Objectives Analysis: 

Philips Polska has been operating in Brand for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Philips Polska best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Philips Polska Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Philips Polska  Philips Polska N/A 
Ad Copy Text  Filtr w oczyszczaczu Philips Dual Scan ma do 3 lat żywotności, a rejestrując urządzenie, drugi t...  Wyśmienite kawy w prosty sposób. Kup Philips LatteGo! Który kolor wybierzesz?  Dbajac o dom, dbacie o siebie. Dlatego każdy produkt kupiony na philips.pl dostarczymy do Was za da...
Link Description  N/A  N/A  Odwiedź stronę Philips i zobacz, jak zmieniamy życie ludzi dzięki wyjątkowym innowacjom z zakresu medycyny, pielęgnacji ciała, czy oświetlenia.
Website Link  www.neonet.pl  www.euro.com.pl  philips.pl
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 213  80  175
Like 3  60  0

Philips Polska Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Philips Polska Top 1 ads got 3 likes. Philips Polska uses a sentence with the finishing touch title: “Philips Polska”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Philips Polska shared 213 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Philips Polska should continue to optimize the ad content.

3.Philips Polska Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-06-16-2020-06-18  2020-04-16-2020-06-18  2020-05-06-2020-06-18
Landing Page Link  https://www.neonet.pl/do-domu/oczyszczacze-powietrza.html?producent=philips  https://www.euro.com.pl/ekspresy-cisnieniowe,_Philips.bhtml   https://www.philips.pl/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Philips Polska are successful.

Philips Polska Creative Analysis: 

Philips Polska placed a Carousel ad in 2020-06-16-2020-06-18, and got 3 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Philips Polska Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Poland  Poland  Poland
Language  Polish  Polish  Polish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Philips Polska has the best conversion in Poland, and can advertise more in Poland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Philips Polska Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-18  2020-04-16-2020-06-18  2020-05-06-2020-06-18
During  3 days  64 days 44 days 
Like  3  60  0
Share  0  1  0
Comment  0  1  0

Advertising effectiveness is a direct manifestation of advertising. Philips Polska ‘s Top 1 ad received 3 likes, 0 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Philips Polska, helping Philips Polska to grasp the ad data more clearly.