Top Ads on Philips Hue

Philips Hue Background Introduction:

Hue’s official Facebook page, because even the world’s most connected lightbulb needs some friends. Find out more at www.meethue.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Philips Hue has been advertising and marketing on Facebook for many years. And Philips Hue has placed 147 of ads on the Facebook platform in the last month. In the past few years,Philips Hue has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Philips Hue on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Philips Hue. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Philips Hue.

BigSpy

1.Philips Hue Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Philips Hue  Philips Hue  Philips Hue
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  wordpress

Philips Hue Marketing Objectives Analysis: 

Philips Hue has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Philips Hue best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Philips Hue Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Philips Hue  Philips Hue Philips Hue 
Ad Copy Text  Используйте голосовые команды для управления вашими у...  -  no setting
Link Description  N/A  N/A  N/A
Website Link  ad.doubleclick.net  ad.doubleclick.net  www.valkoinenharmaja.fi
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 211  182  0
Like 2  4  0

Philips Hue Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Philips Hue Top 1 ads got 2 likes. Philips Hue uses a sentence with the finishing touch title: “Philips Hue”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Philips Hue shared 211 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Philips Hue should continue to optimize the ad content.

3.Philips Hue Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Carousel
Ad Time   2020-06-12-2020-06-16  2020-06-12-2020-06-16  2020-05-13-2020-06-14
Landing Page Link  https://ad.doubleclick.net/ddm/trackclk/N1933.3104877FACEBOOKRU/B24251471.274840543;dc_trk_aid=469053641;dc_trk_cid=133153028;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=  https://ad.doubleclick.net/ddm/trackclk/N1933.3104877FACEBOOKRU/B24251471.274867851;dc_trk_aid=469053014;dc_trk_cid=133229122;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=?fbclid=IwAR2Q4TpmS1f0uBX6cyQy-Eq593SWr9Qb2bIJ8s1TA5tLQbLVn3tkBPightQ   https://www.valkoinenharmaja.fi/tunnelmaa-pihapiiriin-philips-hue-ulkovalaistuksella/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Philips Hue are successful.

Philips Hue Creative Analysis: 

Philips Hue placed a Carousel ad in 2020-06-12-2020-06-16, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Philips Hue Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Finland
Language  Filipino  Filipino  Filipino

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Philips Hue has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Philips Hue Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-12-2020-06-16  2020-06-12-2020-06-16  2020-05-13-2020-06-14
During  5 days  5 days 33 days 
Like  2  4  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Philips Hue ‘s Top 1 ad received 2 likes, 0 shares, 0 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Philips Hue, helping Philips Hue to grasp the ad data more clearly.