Top Ads on Philips Home Living

Philips Home Living Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Philips Home Living has been advertising and marketing on Facebook for many years. And Philips Home Living has placed 287 of ads on the Facebook platform in the last month. In the past few years,Philips Home Living has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Philips Home Living on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Philips Home Living. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Philips Home Living.

BigSpy

1.Philips Home Living Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Philips Home Living  Philips Home Living  Philips Home Living
Page Categories  Kitchen/Cooking  Kitchen/Cooking  Kitchen/Cooking
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  magento  magento

Philips Home Living Marketing Objectives Analysis: 

Philips Home Living has been operating in Kitchen/Cooking for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Philips Home Living best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Philips Home Living Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  MÁY CẠO RÂU PHILIPS GIẢM ĐẾN 20%  يونيو حار, أسعار نار Hot June, Hot Prices! 
Ad Copy Text  BỐ LÀ TẤT CẢ Mừng Ngày của Bố, Philips tặng ngay ưu đãi 20% cho Máy cạo râu ...  no setting  no setting
Link Description  N/A  هواء صحي أكثر، على الدوام  Healthier air, always
Website Link  www.facebook.com  www.saco-ksa.com  www.saco-ksa.com
CTA  LEARN_MORE  SHOP_NOW  SHOP_NOW
Text Word Count 757  0  0
Like 86  0  0

Philips Home Living Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Philips Home Living Top 1 ads got 86 likes. Philips Home Living uses a sentence with the finishing touch title: “MÁY CẠO RÂU PHILIPS GIẢM ĐẾN 20%”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Philips Home Living shared 757 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Philips Home Living should continue to optimize the ad content.

3.Philips Home Living Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-18-2020-06-19  2020-06-11-2020-06-18  2020-06-11-2020-06-18
Landing Page Link  https://www.facebook.com/758481394276709/posts/2073241166134052/  https://www.saco-ksa.com/electrical-appliances/home-appliances-1/air-care-1/air-purifier-comfort-2000-ser-ac2887-30.html   https://www.saco-ksa.com/air-purifier-comfort-2000-ser-ac2887-30.html

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Philips Home Living are successful.

Philips Home Living Creative Analysis: 

Philips Home Living placed a Video ad in 2020-06-18-2020-06-19, and got 86 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Philips Home Living Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Vietnam  Saudi Arabia  Saudi Arabia
Language  Vietnamese  Arabic  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Philips Home Living has the best conversion in Vietnam, and can advertise more in Vietnam in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Philips Home Living Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-19  2020-06-11-2020-06-18  2020-06-11-2020-06-18
During  2 days  8 days 8 days 
Like  86  0  0
Share  4  0  0
Comment  6  0  0

Advertising effectiveness is a direct manifestation of advertising. Philips Home Living ‘s Top 1 ad received 86 likes, 4 shares, 6 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Philips Home Living, helping Philips Home Living to grasp the ad data more clearly.