Top Ads on Philharmonia Orchestra

Philharmonia Orchestra Background Introduction:

A world-class symphony orchestra for the 21st century: our home is Southbank Centre’s Royal Festival Hall, London; we are resident in cities throughout the UK; and tour internationally. Led by Principal Conductor & Artistic Advisor, Esa-Pekka Salonen.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Philharmonia Orchestra has been advertising and marketing on Facebook for many years. And Philharmonia Orchestra has placed 30 of ads on the Facebook platform in the last month. In the past few years,Philharmonia Orchestra has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Philharmonia Orchestra on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Philharmonia Orchestra. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Philharmonia Orchestra.

BigSpy

1.Philharmonia Orchestra Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Philharmonia Orchestra  Philharmonia Orchestra  Philharmonia Orchestra
Page Categories  Orchestra  Orchestra  Orchestra
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Philharmonia Orchestra Marketing Objectives Analysis: 

Philharmonia Orchestra has been operating in Orchestra for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Philharmonia Orchestra best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Philharmonia Orchestra Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Santtu-Matias Rouvali: Swan Lake  Philharmonia Orchestra Dvořák & Mendelssohn 
Ad Copy Text  Experience some of the greatest orchestral works ever written, all on your doorstep in the heart of ...  Experience some of the greatest orchestral works ever written, all on your doorstep in the heart of ...  Experience some of the greatest orchestral works ever written, all on your doorstep in the heart of ...
Link Description  Music  N/A  Music
Website Link  www.facebook.com  www.philharmonia.co.uk  www.facebook.com
CTA  EVENT_RSVP  BOOK_TRAVEL  EVENT_RSVP
Text Word Count 108  108  108
Like 1  2  3

Philharmonia Orchestra Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Philharmonia Orchestra Top 1 ads got 1 likes. Philharmonia Orchestra uses a sentence with the finishing touch title: “Santtu-Matias Rouvali: Swan Lake”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Philharmonia Orchestra shared 108 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is EVENT_RSVP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Philharmonia Orchestra should continue to optimize the ad content.

3.Philharmonia Orchestra Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Image
Ad Time   2019-04-29-2019-05-08  2019-04-29-2019-05-08  2019-04-29-2019-05-08
Landing Page Link  https://www.facebook.com/21481212201/posts/10155828139402202/  https://www.philharmonia.co.uk/concerts/seasons/86/1920_bedford_season   https://www.facebook.com/21481212201/posts/10155828139377202/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Philharmonia Orchestra are successful.

Philharmonia Orchestra Creative Analysis: 

Philharmonia Orchestra placed a Image ad in 2019-04-29-2019-05-08, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Philharmonia Orchestra Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  United Kingdom  United Kingdom
Language  German  English  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Philharmonia Orchestra has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Philharmonia Orchestra Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-29-2019-05-08  2019-04-29-2019-05-08  2019-04-29-2019-05-08
During  10 days  10 days 10 days 
Like  1  2  3
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Philharmonia Orchestra ‘s Top 1 ad received 1 likes, 0 shares, 0 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Philharmonia Orchestra, helping Philharmonia Orchestra to grasp the ad data more clearly.