Top Ads on Philanthropy University

Philanthropy University Background Introduction:

Philanthropy University is a free online learning platform that provides mission-driven organizations with access to courses, communities & funding.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Philanthropy University has been advertising and marketing on Facebook for many years. And Philanthropy University has placed 134 of ads on the Facebook platform in the last month. In the past few years,Philanthropy University has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Philanthropy University on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Philanthropy University. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Philanthropy University.

BigSpy

1.Philanthropy University Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Philanthropy University  Philanthropy University  Philanthropy University
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Philanthropy University Marketing Objectives Analysis: 

Philanthropy University has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Philanthropy University best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Philanthropy University Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Philanthropy University  Philanthropy University Philanthropy University 
Ad Copy Text  PhilanthropyU has 20+ free online courses you can start today. Help your team grow in 8 weeks or les...  Are you a social impact organization struggling to do it all? Work faster & smarter after taking our...  PhilanthropyU has 20+ free online courses you can start today. Help your team grow in 8 weeks or les...
Link Description  N/A  N/A  N/A
Website Link  enroll.philanthropyu.org  enroll.philanthropyu.org  enroll.philanthropyu.org
CTA  SIGN_UP  SIGN_UP  SIGN_UP
Text Word Count 127  221  127
Like 2343  30701  2317

Philanthropy University Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Philanthropy University Top 1 ads got 2343 likes. Philanthropy University uses a sentence with the finishing touch title: “Philanthropy University”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Philanthropy University shared 127 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Philanthropy University should continue to optimize the ad content.

3.Philanthropy University Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-05-07-2020-06-20  2019-12-12-2020-06-19  2020-05-07-2020-06-19
Landing Page Link  https://enroll.philanthropyu.org/learning-to-change-the-world_nov-1/  https://enroll.philanthropyu.org/learning-to-change-the-world_nov-1/?fbclid=IwAR0FQIRnTzVAWRX5KZdX8_P2ANh2qOl6UnR2f5y-KGz1xz_kN3QbgTPc6E0   https://enroll.philanthropyu.org/learning-to-change-the-world_nov-1/?fbclid=IwAR3kkNHTC1ZVUPg60wzGSHi4sWKA0uaFKZvY1rquRAIMGlLgx9I8cDltUDw

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Philanthropy University are successful.

Philanthropy University Creative Analysis: 

Philanthropy University placed a Carousel ad in 2020-05-07-2020-06-20, and got 2343 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Philanthropy University Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Lebanon,Kenya,Pakistan  Algeria,Bangladesh,Pakistan...  Nepal,Pakistan,Philippines
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Philanthropy University has the best conversion in Lebanon,Kenya,Pakistan, and can advertise more in Lebanon,Kenya,Pakistan in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Philanthropy University Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-07-2020-06-20  2019-12-12-2020-06-19  2020-05-07-2020-06-19
During  45 days  191 days 44 days 
Like  2343  30701  2317
Share  67  1029  67
Comment  24  593  23

Advertising effectiveness is a direct manifestation of advertising. Philanthropy University ‘s Top 1 ad received 2343 likes, 67 shares, 24 comments in just 45 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Philanthropy University, helping Philanthropy University to grasp the ad data more clearly.