Top Ads on Philam Life

Philam Life Background Introduction:

Empowering Filipinos to achieve total wellness, one step at a time. Start your journey to a longer, healthier, better life and choose to #LiveBetter now! Visit www.philamlife.com for more details.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Philam Life has been advertising and marketing on Facebook for many years. And Philam Life has placed 56 of ads on the Facebook platform in the last month. In the past few years,Philam Life has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Philam Life on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Philam Life. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Philam Life.

BigSpy

1.Philam Life Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Philam Life  Philam Life  Philam Life
Page Categories  Insurance Company  Insurance Company  Insurance Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Philam Life Marketing Objectives Analysis: 

Philam Life has been operating in Insurance Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Philam Life best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Philam Life Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Sagot na namin ang bills  Sagot na namin ang bills Help lessen your family's stress pag nagka-sakit ka. 
Ad Copy Text  90% ng hospitalization bills mo, sagot na ng AIA Med-Assist. Para iwas sa stress, tutok sa recovery....  90% ng hospitalization bills mo, sagot na ng AIA Med-Assist. Para iwas sa stress, tutok sa recovery....  When you get sick, who finds a way and expenses for you to recover? Spare your loved ones the stress...
Link Description  AIA Med-Assist  AIA Med-Assist  Powered by Philam Vitality, AIA Med-Assist is a peso-denominated variable life insurance policy that’s payable up to age 65. It addresses medical expenses during confinement. Learn more.
Website Link  ad.doubleclick.net  ad.doubleclick.net  bit.ly
CTA  CONTACT_US  CONTACT_US  LEARN_MORE
Text Word Count 137  137  251
Like 516  500  19075

Philam Life Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Philam Life Top 1 ads got 516 likes. Philam Life uses a sentence with the finishing touch title: “Sagot na namin ang bills”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Philam Life shared 137 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is CONTACT_US.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Philam Life should continue to optimize the ad content.

3.Philam Life Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-05-13-2020-06-12  2020-04-22-2020-06-11  2020-04-06-2020-06-10
Landing Page Link  https://www.philamlife.com/en/our-products/medical/aia-med-assist.html?cmpid=sn-post-ph-med-3744&http://www.philamlife.com/en/our-products/vitality.html?cmpid=sn-post-ph-vit-1808  https://www.philamlife.com/en/our-products/medical/aia-med-assist.html?cmpid=sn-post-ph-med-3744&http://www.philamlife.com/en/our-products/vitality.html?cmpid=sn-post-ph-vit-1808   https://www.philamlife.com/en/our-products/medical/aia-med-assist.html

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Philam Life are successful.

Philam Life Creative Analysis: 

Philam Life placed a Image ad in 2020-05-13-2020-06-12, and got 516 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Philam Life Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Philippines  Philippines,Kuwait,Saudi Arabia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Philam Life has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Philam Life Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-13-2020-06-12  2020-04-22-2020-06-11  2020-04-06-2020-06-10
During  31 days  51 days 66 days 
Like  516  500  19075
Share  144  138  907
Comment  259  258  331

Advertising effectiveness is a direct manifestation of advertising. Philam Life ‘s Top 1 ad received 516 likes, 144 shares, 259 comments in just 31 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Philam Life, helping Philam Life to grasp the ad data more clearly.