Top Ads on Philadelphia Museum of Art

Philadelphia Museum of Art Background Introduction:

World-class collections, exhibitions, programs...and some well-known steps.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Philadelphia Museum of Art has been advertising and marketing on Facebook for many years. And Philadelphia Museum of Art has placed 18 of ads on the Facebook platform in the last month. In the past few years,Philadelphia Museum of Art has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Philadelphia Museum of Art on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Philadelphia Museum of Art. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Philadelphia Museum of Art.

BigSpy

1.Philadelphia Museum of Art Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Philadelphia Museum of Art  Philadelphia Museum of Art  Philadelphia Museum of Art
Page Categories  Art Museum  Art Museum  Art Museum
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Philadelphia Museum of Art Marketing Objectives Analysis: 

Philadelphia Museum of Art has been operating in Art Museum for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Philadelphia Museum of Art best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Philadelphia Museum of Art Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Philadelphia Museum of Art  Holidays at the Museum Holidays at the Museum 
Ad Copy Text  Delight in the inventiveness of a generation of mixed-media artists in "Off the Wall: American Art t...  We’ve packed our calendar with merry events to keep you celebrating all season long.  We’ve packed our calendar with merry events to keep you celebrating all season long.
Link Description  Pay What You Wish – Open Late  Make Your Holidays a Masterpiece  Make Your Holidays a Masterpiece
Website Link  philamuseum.org  www.philamuseum.org  www.philamuseum.org
CTA  LEARN_MORE  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 108  86  86
Like 685  330  66

Philadelphia Museum of Art Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Philadelphia Museum of Art Top 1 ads got 685 likes. Philadelphia Museum of Art uses a sentence with the finishing touch title: “Philadelphia Museum of Art”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Philadelphia Museum of Art shared 108 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Philadelphia Museum of Art should continue to optimize the ad content.

3.Philadelphia Museum of Art Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-02-17-2020-02-17  2019-11-21-2019-12-26  2019-11-21-2019-12-26
Landing Page Link  http://philamuseum.org/  https://www.philamuseum.org/calendar/event-series/holidays-museum?utm_medium=webads&utm_source=facebook&utm_campaign=holidays&utm_content=MSM_FBadStatic_HolidaysDiana&fbclid=IwAR2PITA64CHKCrkKyaKTNjPUtvjsEoH1DpSM3UJmDYc2jFVjPKZAaWdyqtw   https://www.philamuseum.org/calendar/event-series/holidays-museum?utm_medium=webads&utm_source=facebook&utm_campaign=holidays&utm_content=MSM_FBadStatic_HolidaysDiana&fbclid=IwAR2PITA64CHKCrkKyaKTNjPUtvjsEoH1DpSM3UJmDYc2jFVjPKZAaWdyqtw

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Philadelphia Museum of Art are successful.

Philadelphia Museum of Art Creative Analysis: 

Philadelphia Museum of Art placed a Carousel ad in 2020-02-17-2020-02-17, and got 685 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Philadelphia Museum of Art Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Philadelphia Museum of Art has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Philadelphia Museum of Art Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-17-2020-02-17  2019-11-21-2019-12-26  2019-11-21-2019-12-26
During  1 days  36 days 36 days 
Like  685  330  66
Share  141  21  1
Comment  38  6  1

Advertising effectiveness is a direct manifestation of advertising. Philadelphia Museum of Art ‘s Top 1 ad received 685 likes, 141 shares, 38 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Philadelphia Museum of Art, helping Philadelphia Museum of Art to grasp the ad data more clearly.