Top Ads on Philadelphia Magazine

Philadelphia Magazine Background Introduction:

Philly's monthly print and daily online magazine. Visit us at http://www.phillymag.com, and subscribe here: http://phillymag.com/subscribe.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Philadelphia Magazine has been advertising and marketing on Facebook for many years. And Philadelphia Magazine has placed 191 of ads on the Facebook platform in the last month. In the past few years,Philadelphia Magazine has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Philadelphia Magazine on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Philadelphia Magazine. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Philadelphia Magazine.

BigSpy

1.Philadelphia Magazine Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Philadelphia Magazine  Philadelphia Magazine  Philadelphia Magazine
Page Categories  Media/News Company  Media/News Company  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Philadelphia Magazine Marketing Objectives Analysis: 

Philadelphia Magazine has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Philadelphia Magazine best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Philadelphia Magazine Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Philadelphia Magazine's Top Doctors  Wedding Venues in Philadelphia Wedding Venues in Philadelphia 
Ad Copy Text  no setting  no setting  no setting
Link Description  We’re proud to present our most comprehensive Top Doctors list ever, with more than 2,600 physicians in 66 different specialties.  The Philadelphia Wedding team has curated a list of the best wedding vendors in Philly, including wedding dress shops, cake decorators, local photographers and more.  The Philadelphia Wedding team has curated a list of the best wedding vendors in Philly, including wedding dress shops, cake decorators, local photographers and more.
Website Link  www.phillymag.com  www.phillymag.com  www.phillymag.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

Philadelphia Magazine Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Philadelphia Magazine Top 1 ads got 0 likes. Philadelphia Magazine uses a sentence with the finishing touch title: “Philadelphia Magazine's Top Doctors”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Philadelphia Magazine shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Philadelphia Magazine should continue to optimize the ad content.

3.Philadelphia Magazine Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-07-2020-06-20  2020-06-07-2020-06-20  2020-06-07-2020-06-20
Landing Page Link  https://www.phillymag.com/find-a-doctor/utm_campaign=Doctors%20Directory&utm_source=Facebook&utm_medium=paid&utm_term=mature  https://www.phillymag.com/weddings/philadelphia/wedding-venues/   https://www.phillymag.com/weddings/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Philadelphia Magazine are successful.

Philadelphia Magazine Creative Analysis: 

Philadelphia Magazine placed a Image ad in 2020-06-07-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Philadelphia Magazine Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Philadelphia Magazine has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Philadelphia Magazine Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-07-2020-06-20  2020-06-07-2020-06-20  2020-06-07-2020-06-20
During  14 days  14 days 14 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Philadelphia Magazine ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 14 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Philadelphia Magazine, helping Philadelphia Magazine to grasp the ad data more clearly.