Top Ads on Phantasialand

Phantasialand Background Introduction:

Erlebt einen phantastischen Tag bei spannenden Abenteuern, Spaß, Action und bester Unterhaltung

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Phantasialand has been advertising and marketing on Facebook for many years. And Phantasialand has placed 50 of ads on the Facebook platform in the last month. In the past few years,Phantasialand has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Phantasialand on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Phantasialand. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Phantasialand.

BigSpy

1.Phantasialand Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Phantasialand  Phantasialand  Phantasialand
Page Categories  Amusement & Theme Park  Amusement & Theme Park  Amusement & Theme Park
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Phantasialand Marketing Objectives Analysis: 

Phantasialand has been operating in Amusement & Theme Park for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Phantasialand best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Phantasialand Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Tauche ein in eine andere Welt  Nur für kurze Zeit ab 33,50€! Nur für kurze Zeit ab 33,50€! 
Ad Copy Text  Phantastische Abenteuer für die ganze Familie! Nur mit Online-Ticket Tickets in begrenzter Anzahl...  Sichere dir jetzt dein Online-Ticket für einen perfekten Erlebnistag in phantastischen Themenwelten...  Sichere dir jetzt dein Online-Ticket für einen perfekten Erlebnistag in phantastischen Themenwelten...
Link Description  N/A  N/A  N/A
Website Link  www.phantasialand.de  shop.phantasialand.de  shop.phantasialand.de
CTA  LEARN_MORE  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 209  202  202
Like 1804  187  64

Phantasialand Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Phantasialand Top 1 ads got 1804 likes. Phantasialand uses a sentence with the finishing touch title: “Tauche ein in eine andere Welt”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Phantasialand shared 209 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Phantasialand should continue to optimize the ad content.

3.Phantasialand Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-08-2020-06-18  2020-06-08-2020-06-18  2020-06-08-2020-06-15
Landing Page Link  https://www.phantasialand.de/de/sommer-2020/  https://shop.phantasialand.de/Tickets/Sommersaison-2020/?utm_source=fb&utm_medium=Facebook_Mobile_Feed&utm_campaign=DE+%7C+Sommer+2020+%7C+ab+10.06.+%7C+Sales+%7C+Germany+%7C+THINK+%7C+Traffic&utm_term=WCA+%7C+Ticket+Shop+Sommer+LP+2020+%7C+3-1&utm_content=PAC+LP1+%3E+LP+Shop+Sommer+2020+%7C+THINK+%7C+Text:++tagesdatiertem+Online-Ticket+%7C+Titel:+ab+33,50%E2%82%AC+%7C+Bild:+3+%7C+Button:+Jetzt+buchen&fbclid=IwAR18WGKusfBt0v54rqtgpkRXHydefwfRk7jxmkUT_4TJCUeI8LYR-_twGbg   https://shop.phantasialand.de/Tickets/Sommersaison-2020/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Phantasialand are successful.

Phantasialand Creative Analysis: 

Phantasialand placed a Video ad in 2020-06-08-2020-06-18, and got 1804 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Phantasialand Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Germany  N/A  N/A
Language  German  German  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Phantasialand has the best conversion in Germany, and can advertise more in Germany in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Phantasialand Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-18  2020-06-08-2020-06-18  2020-06-08-2020-06-15
During  11 days  11 days 8 days 
Like  1804  187  64
Share  98  20  14
Comment  231  46  16

Advertising effectiveness is a direct manifestation of advertising. Phantasialand ‘s Top 1 ad received 1804 likes, 98 shares, 231 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Phantasialand, helping Phantasialand to grasp the ad data more clearly.