Top Ads on Pfizer

Pfizer Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Pfizer has been advertising and marketing on Facebook for many years. And Pfizer has placed 167 of ads on the Facebook platform in the last month. In the past few years,Pfizer has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Pfizer on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Pfizer. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Pfizer.

BigSpy

1.Pfizer Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Pfizer  Pfizer  Pfizer
Page Categories  Personal Blog  Other  Personal Blog
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Pfizer Marketing Objectives Analysis: 

Pfizer has been operating in Personal Blog for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Pfizer best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Pfizer Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Մի սպանեք հոդերը դեղատնային քիմիայով:  Ciuperca se teme ca de foc de simpla Գրանցեք պարզ բաղադրատոմսը... 
Ad Copy Text  Ահա Ձեզ առողջ հոդեր ունենալու իմ գաղտնիքը:  Această rețetă preparată în condiții casnice omoară ciuperca timp de o zi!  Տհաճ հիվանդությունը կմեղմանա 3 օրում:
Link Description  Возможно, вы ошиблись при наборе адреса, или ссылка, по которой вы прошли, устарела.  Возможно, вы ошиблись при наборе адреса, или ссылка, по которой вы прошли, устарела.  Возможно, вы ошиблись при наборе адреса, или ссылка, по которой вы прошли, устарела.
Website Link  v86.pfizer-hos.site  a47.pfizer-hos.site  m116.pfizer-hos.site
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 77  81  68
Like 1739  1178  0

Pfizer Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Pfizer Top 1 ads got 1739 likes. Pfizer uses a sentence with the finishing touch title: “Մի սպանեք հոդերը դեղատնային քիմիայով:”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Pfizer shared 77 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Pfizer should continue to optimize the ad content.

3.Pfizer Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-20-2020-06-08  2020-05-06-2020-06-02  2020-06-01-2020-06-02
Landing Page Link  https://v86.pfizer-hos.site/?fbclid=IwAR2Nj5TFGdVzNQWNztqOLf1weGlxNtV8teRqBT4BOcPmCWYVWMiotRm-_Fw  http://a47.pfizer-hos.site/   https://m116.pfizer-hos.site/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Pfizer are successful.

Pfizer Creative Analysis: 

Pfizer placed a Image ad in 2020-05-20-2020-06-08, and got 1739 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Pfizer Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Armenia  Moldavia  Armenia
Language  Russian  Russian  Russian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Pfizer has the best conversion in Armenia, and can advertise more in Armenia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Pfizer Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-20-2020-06-08  2020-05-06-2020-06-02  2020-06-01-2020-06-02
During  20 days  28 days 2 days 
Like  1739  1178  0
Share  1428  910  0
Comment  1  2  0

Advertising effectiveness is a direct manifestation of advertising. Pfizer ‘s Top 1 ad received 1739 likes, 1428 shares, 1 comments in just 20 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Pfizer, helping Pfizer to grasp the ad data more clearly.