Top Ads on PetroSkills

PetroSkills Background Introduction:

The Official PetroSkills Page, Leading Global Provider of Oil & Gas Training

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

PetroSkills has been advertising and marketing on Facebook for many years. And PetroSkills has placed 13 of ads on the Facebook platform in the last month. In the past few years,PetroSkills has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for PetroSkills on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for PetroSkills. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from PetroSkills.

BigSpy

1.PetroSkills Top 3 Ads Basic Understanding

   top1  top2  top3
Name  PetroSkills  PetroSkills  PetroSkills
Page Categories  Petroleum Service  Petroleum Service  Petroleum Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

PetroSkills Marketing Objectives Analysis: 

PetroSkills has been operating in Petroleum Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. PetroSkills best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.PetroSkills Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Blackpool Oil and Gas Training  Houston Oil and Gas Training Top 10 Courses 
Ad Copy Text  Are you an oil and gas professional? Get the training you need to advance your career with an upcomi...  Are you an oil and gas professional? Get the training you need to advance your career with an upcomi...  We are proud to train thousands of oil and gas professionals each year at locations worldwide! Check...
Link Description  Featured training location from PetroSkills.  Oil and gas training from PetroSkills.  We've put together a list of our most popular training courses.
Website Link  www.petroskills.com  www.petroskills.com  www.petroskills.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 132  133  187
Like 154  487  62

PetroSkills Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. PetroSkills Top 1 ads got 154 likes. PetroSkills uses a sentence with the finishing touch title: “Blackpool Oil and Gas Training”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. PetroSkills shared 132 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. PetroSkills should continue to optimize the ad content.

3.PetroSkills Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-08-08-2019-08-15  2019-07-29-2019-08-05  2019-07-11-2019-07-24
Landing Page Link  https://www.petroskills.com/blog/entry/2019-blackpool-schedule?utm_source=facebook&utm_medium=social&utm_campaign=fbAD-Blackpool&fbclid=IwAR3ZkQAP5ZgprJNk0Yo3zMDDxDvwRPFdLiL-iu27AbG_VnW-y3R34iTnU1U  https://www.petroskills.com/houstontraining?utm_source=facebook&utm_medium=social&utm_campaign=fbAD-Houston   https://www.petroskills.com/blog/entry/top-10-courses?utm_source=facebook&utm_medium=social&utm_campaign=2019-7-12-Top10&fbclid=IwAR0tBv_UAZLnhaz_5rY_nEbbfTRkR_fjJty4xSlPBMRouv4A47fmoPyi56c

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by PetroSkills are successful.

PetroSkills Creative Analysis: 

PetroSkills placed a Image ad in 2019-08-08-2019-08-15, and got 154 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.PetroSkills Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Kenya
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

PetroSkills has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.PetroSkills Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-08-08-2019-08-15  2019-07-29-2019-08-05  2019-07-11-2019-07-24
During  8 days  8 days 14 days 
Like  154  487  62
Share  18  73  12
Comment  6  43  3

Advertising effectiveness is a direct manifestation of advertising. PetroSkills ‘s Top 1 ad received 154 likes, 18 shares, 6 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for PetroSkills, helping PetroSkills to grasp the ad data more clearly.