Top Ads on Petits-fils

Petits-fils Background Introduction:

Réseau national d'aide à domicile pour les personnes âgées.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Petits-fils has been advertising and marketing on Facebook for many years. And Petits-fils has placed 20 of ads on the Facebook platform in the last month. In the past few years,Petits-fils has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Petits-fils on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Petits-fils. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Petits-fils.


1.Petits-fils Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Petits-fils  Petits-fils  Petits-fils
Page Categories  In-Home Service  Community Organization  In-Home Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Petits-fils Marketing Objectives Analysis: 

Petits-fils has been operating in In-Home Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Petits-fils best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Petits-fils Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Aide à domicile sur mesure par Petits-fils  Association fils et petits-fils des anciens combattants et résistants Ma Petits-fils recrute : Et si c'était vous ? 
Ad Copy Text  Courses, ménage, aide au repas ... se faire aider change la vie d'une personne âgée et lui permet...  L'association fils et petits-fils des anciens combattants et résistants Marocains et de l’armé...   Catherine est heureuse ! Depuis qu'elle travaille avec Petits-fils, elle a trouvé un temps plein ...
Link Description  Confiez vos proches âgés à Petits-fils et profitez d'une tranquillité d'esprit totale.  L'association fils et petits-fils des anciens combattants et résistants Marocains et de l’armée de libération existe depuis novembre 2016  Petits-fils, spécialiste de l'aide à domicile pour les personnes âgées, propose des postes d’auxiliaires de vie à domicile et des postes en agence.
Website Link
Text Word Count 134  146  166
Like 412  42  61

Petits-fils Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Petits-fils Top 1 ads got 412 likes. Petits-fils uses a sentence with the finishing touch title: “Aide à domicile sur mesure par Petits-fils”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Petits-fils shared 134 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Petits-fils should continue to optimize the ad content.

3.Petits-fils Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2018-10-09-2020-06-15  2020-05-30-2020-06-03  2019-12-12-2020-05-26
Landing Page Link'%C3%A9tait+vous&fbclid=IwAR1zHYU0n4d8gypEV6BTowQfJ1Euw46BwBzHfV4zLvRulW8zWDBcUedFA1U

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Petits-fils are successful.

Petits-fils Creative Analysis: 

Petits-fils placed a Image ad in 2018-10-09-2020-06-15, and got 412 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Petits-fils Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Morocco  Morocco  N/A
Language  French  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Petits-fils has the best conversion in Morocco, and can advertise more in Morocco in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Petits-fils Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2018-10-09-2020-06-15  2020-05-30-2020-06-03  2019-12-12-2020-05-26
During  616 days  5 days 167 days 
Like  412  42  61
Share  70  0  25
Comment  28  2  9

Advertising effectiveness is a direct manifestation of advertising. Petits-fils ‘s Top 1 ad received 412 likes, 70 shares, 28 comments in just 616 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Petits-fils, helping Petits-fils to grasp the ad data more clearly.