Top Ads on Petco

Petco Background Introduction:

Petco...The power of together. Visit us on www.petco.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Petco has been advertising and marketing on Facebook for many years. And Petco has placed 195 of ads on the Facebook platform in the last month. In the past few years,Petco has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Petco on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Petco. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Petco.

BigSpy

1.Petco Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Petco  Petco  Petco
Page Categories  Pet Supplies  Pet Supplies  Pet Supplies
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Petco Marketing Objectives Analysis: 

Petco has been operating in Pet Supplies for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Petco best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Petco Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  Jia Qing Huang N/A 
Ad Copy Text  Start your little one off on the right paw! Try Baby Blue today and enjoy FREE shipping on orders o...  Nourish as nature intended! Orijen is now available for repeat delivery. Get it delivered straight t...  The high-protein, meat-based meals cats crave. Try Tiki Today. Enjoy FREE shipping + 35% off your fi...
Link Description  N/A  N/A  N/A
Website Link  petco.com  www.petco.com  www.petco.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 107  143  157
Like 0  0  0

Petco Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Petco Top 1 ads got 0 likes. Petco uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Petco shared 107 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Petco should continue to optimize the ad content.

3.Petco Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-04-27-2020-06-18  2020-04-27-2020-06-18  2020-06-16-2020-06-18
Landing Page Link  http://petco.com/?cm_mmc=SOC-_-FBK-_-NBU-_-PME-_-VIP-_-_Multi_Objective-_-Facebook_Mobile_Feed-_-VIP-FY20-PM-DPA-DABA-Baby+Blue-02.03.20-_-DPA-_-DABA-_-23844515140160612&kpid=fb_23844287343530612_23844287341080612_23844287340740612&utm_config=tad4gz7lz&utm_id=fb_23844287343530612_23844287341080612_23844287340740612&utm_campaign=VIP-FY20-PM-DPA-DABA-Baby+Blue-02.03.20&utm_source=facebook&k_cca=AdNotTagged  https://www.petco.com/shop/en/petcostore/product/orijen-cat-and-kitten-dry-cat-food-12-lbs-2994707?cm_mmc=SOC-_-FBK-_-NBU-_-PME-_-VIP-_-_Multi_Objective-_-Facebook_Mobile_Feed-_-VIP-FY20-PM-%5C-%5CDABA-Orijen-02.03.20-_-DPA-_-DABA-_-23844569404000612&kpid=fb_23844308559330612_23844308557480612_23844308557260612&utm_config=tad4gz7lz&utm_id=fb_23844308559330612_23844308557480612_23844308557260612&utm_campaign=VIP-FY20-PM-DPA-DABA-Orijen-02.03.20&utm_source=facebook&k_cca=AdNotTagged&fbclid=IwAR231BsMRra1n6Yasa2M-dgJoRjQPAfL6Ha5NEcbhqRVqjT2sMQzVz1lKDE   http://www.petco.com/?cm_mmc=SOC-_-FBK-_-NBU-_-PME-_-VIP-_-_Multi_Objective-_-Facebook_Mobile_Feed-_-VIP-FY20-PM-Catalog-DABA-TikiCat-06.16.20-_-DABA-_-23844989964380612&kpid=fb_23844989942090612_23844989941980612&utm_config=tad4gz7lz&utm_id=fb_23844989942090612_23844989941980612&utm_campaign=VIP-FY20-PM-Catalog-DABA-TikiCat-06.16.20&utm_source=facebook&k_cca=vip

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Petco are successful.

Petco Creative Analysis: 

Petco placed a Carousel ad in 2020-04-27-2020-06-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Petco Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  N/A  N/A
Language  Romanian  Filipino  Romanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Petco has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Petco Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-27-2020-06-18  2020-04-27-2020-06-18  2020-06-16-2020-06-18
During  53 days  53 days 3 days 
Like  0  0  0
Share  0  2  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Petco ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 53 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Petco, helping Petco to grasp the ad data more clearly.