Top Ads on PetSmart

PetSmart Background Introduction:

Use #fortheloveofpets for a chance to be featured on our social accounts and check out our Valentine's collection ?: http://ptsmrt.co/Valentines2019

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

PetSmart has been advertising and marketing on Facebook for many years. And PetSmart has placed 266 of ads on the Facebook platform in the last month. In the past few years,PetSmart has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for PetSmart on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for PetSmart. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from PetSmart.

BigSpy

1.PetSmart Top 3 Ads Basic Understanding

   top1  top2  top3
Name  PetSmart  PetSmart  PetSmart
Page Categories  Pet Supplies  Other  Pet Supplies
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

PetSmart Marketing Objectives Analysis: 

PetSmart has been operating in Pet Supplies for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. PetSmart best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.PetSmart Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  PetSmart Curbside Pickup  Find an online store Dear Pets 
Ad Copy Text  With curbside pickup, we’ll deliver your online order straight to your trunk, completely contact-f...  Ordering online can help make things a little easier for you and your pet. Be sure to choose home de...  This whole time we thought pets needed us. Turns out, we needed them all along.
Link Description  Learn more at PetSmart.com.  Royal Canin Retailers  Thank you.
Website Link  5076.xg4ken.com  www.petsmart.ca  www.petsmart.com
CTA  SHOP_NOW  LEARN_MORE  LEARN_MORE
Text Word Count 168  122  79
Like 833  34  1882

PetSmart Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. PetSmart Top 1 ads got 833 likes. PetSmart uses a sentence with the finishing touch title: “PetSmart Curbside Pickup”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. PetSmart shared 168 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. PetSmart should continue to optimize the ad content.

3.PetSmart Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-05-16-2020-06-17  2020-06-16-2020-06-16  2020-05-29-2020-06-13
Landing Page Link  https://www.petsmart.com/?utm_campaign=US_Enterprise_Facebook%3EProspecting_EPMO-Curbside+Pick+up+BOPIS_Conversion+Objective_April-June2020&utm_source=facebook&utm_medium=display&utm_content=Propsecting_Interest+-+Online+Shopping,+Pets,+Dogs,+Cats,+Small+Animals,+Birds,+Reptiles+&+Fish_FB_Curbside+Pickup+BOPIS+EPMO&utm_term=Curbside+Pick+up+BOPIS_Video_VoiceOver  https://www.petsmart.ca/featured-brands/royal-canin/dog/?fbclid=IwAR37RWglxwbcKYyHnJwgUp62Yf0RNA1a9pcyuR94a9Gr5H57TO5_yB_sf98   https://www.petsmart.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by PetSmart are successful.

PetSmart Creative Analysis: 

PetSmart placed a Video ad in 2020-05-16-2020-06-17, and got 833 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.PetSmart Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  N/A  Morocco,Tunisia,Egypt...
Language  English  English  Somali

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

PetSmart has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.PetSmart Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-16-2020-06-17  2020-06-16-2020-06-16  2020-05-29-2020-06-13
During  33 days  1 days 16 days 
Like  833  34  1882
Share  39  0  490
Comment  93  0  46

Advertising effectiveness is a direct manifestation of advertising. PetSmart ‘s Top 1 ad received 833 likes, 39 shares, 93 comments in just 33 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for PetSmart, helping PetSmart to grasp the ad data more clearly.