Top Ads on Perth Zoo

Perth Zoo Background Introduction:

Perth Zoo is one of the world's leading conservation zoos, supporting local, regional and international projects designed to conserve species in the wild. At more than 100-years-old, it is a West Australian icon.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Perth Zoo has been advertising and marketing on Facebook for many years. And Perth Zoo has placed 20 of ads on the Facebook platform in the last month. In the past few years,Perth Zoo has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Perth Zoo on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Perth Zoo. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Perth Zoo.

BigSpy

1.Perth Zoo Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Perth Zoo  Perth Zoo  Perth Zoo
Page Categories  Zoo  Zoo  Zoo
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Perth Zoo Marketing Objectives Analysis: 

Perth Zoo has been operating in Zoo for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Perth Zoo best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Perth Zoo Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  PUPPIES!  Zoo babies! Give the gift of survival 
Ad Copy Text  Give these endangered pups a present they will treasure fur-ever!  We’ve got six new African Painted PUPPIES. Shower them with paws-itivity by ensuring this species ...  Help us shower these new arrivals with the gift of survival.
Link Description  N/A  N/A  N/A
Website Link  perthzoo.wa.gov.au  perthzoo.wa.gov.au  perthzoo.wa.gov.au
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 65  118  60
Like 11  14  0

Perth Zoo Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Perth Zoo Top 1 ads got 11 likes. Perth Zoo uses a sentence with the finishing touch title: “PUPPIES!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Perth Zoo shared 65 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Perth Zoo should continue to optimize the ad content.

3.Perth Zoo Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2019-05-05-2019-05-07  2019-05-05-2019-05-07  2019-05-02-2019-05-07
Landing Page Link  https://perthzoo.wa.gov.au/african-painted-dog-project  https://perthzoo.wa.gov.au/african-painted-dog-project   https://perthzoo.wa.gov.au/african-painted-dog-project

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Perth Zoo are successful.

Perth Zoo Creative Analysis: 

Perth Zoo placed a Video ad in 2019-05-05-2019-05-07, and got 11 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Perth Zoo Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  Australia  Australia
Language  German  Somali  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Perth Zoo has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Perth Zoo Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-05-05-2019-05-07  2019-05-05-2019-05-07  2019-05-02-2019-05-07
During  3 days  3 days 6 days 
Like  11  14  0
Share  0  2  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Perth Zoo ‘s Top 1 ad received 11 likes, 0 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Perth Zoo, helping Perth Zoo to grasp the ad data more clearly.