Top Ads on Perth Observatory

Perth Observatory Background Introduction:

Western Australia's oldest observatory provides Night Sky Tours to the public on weekend nights and Day Tours for school excursions and tour groups during the week. Book now at www.perthobservatory.com.au Our Location: 337 Walnut Rd, Bickley WA 6076

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Perth Observatory has been advertising and marketing on Facebook for many years. And Perth Observatory has placed 1 of ads on the Facebook platform in the last month. In the past few years,Perth Observatory has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Perth Observatory on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Perth Observatory. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Perth Observatory.

BigSpy

1.Perth Observatory Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Perth Observatory  Perth Observatory  Perth Observatory
Page Categories  Observatory  -  -
Marketing Objectives Other  -  -
ECommerce Softwares  woocommerce  -  -

Perth Observatory Marketing Objectives Analysis: 

Perth Observatory has been operating in Observatory for many years. The marketing objectives it uses most when placing Facebook ads are Other, -, and -.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Perth Observatory best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Perth Observatory Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  2020 Summer Lecture - Dr Katarina Miljkovic  -
Ad Copy Text  #Perth #WA Our #summerlecture is on March 6th with this year's speaker being planetary scientist Dr ...  -  -
Link Description  On the 6th of March, Dr Katarina Miljkovic is the speaker for our Summer Lecture who'll be talking about on her work with NASA's Mars InSight Lander  -  -
Website Link  www.perthobservatory.com.au  -  -
CTA  BOOK_TRAVEL  -  -
Text Word Count 523  -  -
Like 159  -  -

Perth Observatory Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Perth Observatory Top 1 ads got 159 likes. Perth Observatory uses a sentence with the finishing touch title: “2020 Summer Lecture - Dr Katarina Miljkovic”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Perth Observatory shared 523 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Perth Observatory should continue to optimize the ad content.

3.Perth Observatory Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  -  -
Ad Time   2020-02-22-2020-02-29  -  -
Landing Page Link  https://www.perthobservatory.com.au/shop/events/summer-lecture?fbclid=IwAR29PXoIQnhOTpx7u9c472acomN5iz5Z_zzbBse9BbyilngaloH-Uiioviw  -   -

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Perth Observatory are successful.

Perth Observatory Creative Analysis: 

Perth Observatory placed a Image ad in 2020-02-22-2020-02-29, and got 159 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Perth Observatory Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  -  -
Language  English  -  -

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Perth Observatory has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Perth Observatory Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-22-2020-02-29  -  -
During  8 days  -
Like  159  -  -
Share  29  -  -
Comment  20  -  -

Advertising effectiveness is a direct manifestation of advertising. Perth Observatory ‘s Top 1 ad received 159 likes, 29 shares, 20 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Perth Observatory, helping Perth Observatory to grasp the ad data more clearly.