Top Ads on Personal Capital

Personal Capital Background Introduction:

Personal Capital gives you a whole new way to see, understand, and manage your money with insight-driven wealth advisory and free online tools.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Personal Capital has been advertising and marketing on Facebook for many years. And Personal Capital has placed 200 of ads on the Facebook platform in the last month. In the past few years,Personal Capital has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Personal Capital on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Personal Capital. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Personal Capital.


1.Personal Capital Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Personal Capital  Personal Capital  Personal Capital
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Personal Capital Marketing Objectives Analysis: 

Personal Capital has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Personal Capital best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Personal Capital Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Try Our Free Tools  Tata Capital Tata Capital 
Ad Copy Text  What age should you retire at? Our free tools can help you get on track and determine when you will ...  Do you believe the pandemic has changed the field of international education forever? Here’s an ar...  We will see a rise in the demand for Used Car Loans as people will prefer to travel in their own veh...
Link Description  N/A  Do you believe the pandemic has changed the field of international education forever? Here’s an article that will give you more details on the topic:  We will see a rise in the demand for Used Car Loans as people will prefer to travel in their own vehicle rather than taking the risk of opting for public transport post the lockdown. Read all about it here:
Website Link
Text Word Count 109  174  229
Like 120  195  452

Personal Capital Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Personal Capital Top 1 ads got 120 likes. Personal Capital uses a sentence with the finishing touch title: “Try Our Free Tools”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Personal Capital shared 109 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Personal Capital should continue to optimize the ad content.

3.Personal Capital Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2019-12-13-2020-06-12  2020-05-30-2020-06-11  2020-06-01-2020-06-05
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Personal Capital are successful.

Personal Capital Creative Analysis: 

Personal Capital placed a Video ad in 2019-12-13-2020-06-12, and got 120 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Personal Capital Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Personal Capital has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Personal Capital Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-12-13-2020-06-12  2020-05-30-2020-06-11  2020-06-01-2020-06-05
During  183 days  13 days 5 days 
Like  120  195  452
Share  23  4  24
Comment  64  7  142

Advertising effectiveness is a direct manifestation of advertising. Personal Capital ‘s Top 1 ad received 120 likes, 23 shares, 64 comments in just 183 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Personal Capital, helping Personal Capital to grasp the ad data more clearly.