Top Ads on Perlan - Wonders of Iceland

Perlan - Wonders of Iceland Background Introduction:

Experience & learn to understand Iceland’s unique nature at Perlan – Wonders of Iceland. Open 9.00-19.00, last tickets sold 18.00

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Perlan - Wonders of Iceland has been advertising and marketing on Facebook for many years. And Perlan - Wonders of Iceland has placed 7 of ads on the Facebook platform in the last month. In the past few years,Perlan - Wonders of Iceland has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Perlan - Wonders of Iceland on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Perlan - Wonders of Iceland. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Perlan - Wonders of Iceland.

BigSpy

1.Perlan - Wonders of Iceland Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Perlan - Wonders of Iceland  Perlan - Wonders of Iceland  Perlan - Wonders of Iceland
Page Categories  Observatory  Observatory  Observatory
Marketing Objectives Other  Other  Other
ECommerce Softwares  woocommerce  N/A  woocommerce

Perlan - Wonders of Iceland Marketing Objectives Analysis: 

Perlan - Wonders of Iceland has been operating in Observatory for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Perlan - Wonders of Iceland best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Perlan - Wonders of Iceland Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Ný glæsileg ísbúð í Perlunni  Perlan - Wonders of Iceland Visit the Ice Caves and Glaciers Exhibit in Iceland 
Ad Copy Text  Komdu og prófaðu nýju ísbúðina í Perlunni á 4. hæð Opið 12-22 alla daga  Við opnum nýja og glæsilega ísbúð í dag kl 12. Komdu í ÍS-upplifun með alla fjölskylduna ...  no setting
Link Description  A must-visit for any tourist, not only for the world-class museum but also for its incredible architecture, and amazing panoramic views of Reykjavík.  Við opnum nýja og glæsilega ísbúð í dag kl 12. Komdu í ÍS-upplifun með alla fjölskylduna í Perlunni  N/A
Website Link  perlan.is  www.facebook.com  perlan.is
CTA  LEARN_MORE    BOOK_TRAVEL
Text Word Count 84  112  0
Like 0  294  0

Perlan - Wonders of Iceland Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Perlan - Wonders of Iceland Top 1 ads got 0 likes. Perlan - Wonders of Iceland uses a sentence with the finishing touch title: “Ný glæsileg ísbúð í Perlunni ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Perlan - Wonders of Iceland shared 84 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Perlan - Wonders of Iceland should continue to optimize the ad content.

3.Perlan - Wonders of Iceland Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-12-2020-06-12  2020-06-05-2020-06-06  2019-08-11-2020-05-15
Landing Page Link  https://perlan.is/?lang=is&fbclid=IwAR1gpFy_IkML_lLMlyWJiQLoy7LRzauBQCouhb78Q7_vGUPy62_95XLi4GM  https://www.facebook.com/1049406501847116/posts/2901110043343410/   https://perlan.is/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Perlan - Wonders of Iceland are successful.

Perlan - Wonders of Iceland Creative Analysis: 

Perlan - Wonders of Iceland placed a Image ad in 2020-06-12-2020-06-12, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Perlan - Wonders of Iceland Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Iceland  Iceland  Zimbabwe,Iceland,Norway
Language  English  Estonian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Perlan - Wonders of Iceland has the best conversion in Iceland, and can advertise more in Iceland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Perlan - Wonders of Iceland Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-12-2020-06-12  2020-06-05-2020-06-06  2019-08-11-2020-05-15
During  1 days  2 days 279 days 
Like  0  294  0
Share  0  13  0
Comment  0  5  0

Advertising effectiveness is a direct manifestation of advertising. Perlan - Wonders of Iceland ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Perlan - Wonders of Iceland, helping Perlan - Wonders of Iceland to grasp the ad data more clearly.