Top Ads on Perfect Games

Perfect Games Background Introduction:

Central Iowa's premier family entertainment destination! 24 lanes of bowling, 2-story laser tag arena, huge arcade with kids zone, sports bar, restaurant.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Perfect Games has been advertising and marketing on Facebook for many years. And Perfect Games has placed 11 of ads on the Facebook platform in the last month. In the past few years,Perfect Games has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Perfect Games on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Perfect Games. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Perfect Games.

BigSpy

1.Perfect Games Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Perfect Games  Perfect Games  Perfect Games
Page Categories  Bowling Alley  Bowling Alley  Bowling Alley
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Perfect Games Marketing Objectives Analysis: 

Perfect Games has been operating in Bowling Alley for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Perfect Games best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Perfect Games Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Perfect Games  Perfect Games Perfect Games 
Ad Copy Text  We're still hosting Sunday Family Funday. Mini golf is $5 all day, 14" 2 topping pizzas for $10 and ...  Pizza & Tenderloin 40% off Sale! On Thursday May 7th, we will offer 14" pizza and/or tenderloins at ...  40% off food sale! Friday May 1, we will be selling tenderloins, pizza, ice cream and domestics at 4...
Link Description  We're still hosting Sunday Family Funday. Mini golf is $5 all day, 14" 2 topping pizzas for $10 and arcade is half price, every Sunday! Try Sweet Swirls ice cream back by mini golf everyday from 4-9pm!  Pizza & Tenderloin 40% off Sale! On Thursday May 7th, we will offer 14" pizza and/or tenderloins at 40% off. Kitchen open from 4-7pm, we will start taking orders via phone at 3:30pm on the 7th for carryout only. We also have a beer sale going on too! Call 515-598-2695 and we will stagger orders. That makes our tenderloin basket $5.99 and a one topping 14" pizza $6.95! Limited quantities, thanks!  40% off food sale! Friday May 1, we will be selling tenderloins, pizza, ice cream and domestics at 40% off, carry out only. Phones will open at 3:30 pm and we'll sell until we're out. We will stagger orders so groups don't congregate. 5155982695
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA    MESSAGE_PAGE  
Text Word Count 203  398  245
Like 56  27  78

Perfect Games Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Perfect Games Top 1 ads got 56 likes. Perfect Games uses a sentence with the finishing touch title: “Perfect Games”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Perfect Games shared 203 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Perfect Games should continue to optimize the ad content.

3.Perfect Games Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-06-2020-06-07  2020-05-06-2020-05-06  2020-04-30-2020-05-01
Landing Page Link  https://www.facebook.com/PerfectGames/photos/a.10150299085073101/10157893356883101/?type=3  https://www.facebook.com/169707278100/posts/10157796883398101/   https://www.facebook.com/PerfectGames/?refid=28&_ft_=adid.6206075865909:qid.6821965107969839097:mf_story_key.5715703872695296501:is_sponsored.1:ei.AI@AQIuJ4fWgL02kX_vvzmeyj2PWC5HE_8ug41RtnbbaVeV0vrBcVyJeGsLxYsIyP2emLxbmg64r7dTkFSIT7RoIkgr:top_level_post_id.10157776679863101:content_owner_id_new.169707278100:page_id.169707278100:src.22:photo_id.10157776679828101:story_location.5:story_attachment_style.photo:view_time.1588362220:filter.h_nor:tds_flgs.3:actrs.169707278100:page_insights.%7B%22169707278100%22:%7B%22page_id%22:169707278100,%22page_id_type%22:%22page%22,%22actor_id%22:169707278100,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1588295748,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10157776679863101%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:169707278100,%22page_id%22:169707278100,%22post_id%22:10157776679863101,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Perfect Games are successful.

Perfect Games Creative Analysis: 

Perfect Games placed a Image ad in 2020-06-06-2020-06-07, and got 56 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Perfect Games Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Perfect Games has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Perfect Games Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-06-2020-06-07  2020-05-06-2020-05-06  2020-04-30-2020-05-01
During  2 days  1 days 2 days 
Like  56  27  78
Share  9  5  8
Comment  6  1  6

Advertising effectiveness is a direct manifestation of advertising. Perfect Games ‘s Top 1 ad received 56 likes, 9 shares, 6 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Perfect Games, helping Perfect Games to grasp the ad data more clearly.