Top Ads on Pepsodent
Pepsodent Background Introduction:
Dapatkan Tips dan Artikel mengenai kesehatan mulut dan gigi di www.tanyapepsodent.com
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Pepsodent has been advertising and marketing on Facebook for many years. And Pepsodent has placed 165 of ads on the Facebook platform in the last month. In the past few years,Pepsodent has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Pepsodent on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Pepsodent. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Pepsodent.
1.Pepsodent Top 3 Ads Basic Understanding
Pepsodent Marketing Objectives Analysis:
Pepsodent has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Pepsodent best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Pepsodent Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Mengurangi Pertumbuhan Bakteri||Mengurangi Pertumbuhan Bakteri||Melawan 99% Bakteri|
|Ad Copy Text||Lawan pertumbuhan bakteri dengan #GantiSikatGigi 3 bulan sekali. Gunakan Pepsodent Natural Bamboo de...||Lawan pertumbuhan bakteri dengan #GantiSikatGigi 3 bulan sekali. Gunakan Pepsodent Natural Bamboo de...||Lengkapi rangkaian perawatan gigi dan mulut anda dengan Pepsodent Mouthwash untuk melawan bakteri ja...|
|Link Description||Jaga kesehatan gigi dan mulut||Jaga kesehatan gigi dan mulut||Jaga kesehatan gigi dan mulut|
|Text Word Count||204||204||137|
Pepsodent Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Pepsodent Top 1 ads got 1508 likes. Pepsodent uses a sentence with the finishing touch title: “Mengurangi Pertumbuhan Bakteri”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Pepsodent shared 204 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Pepsodent should continue to optimize the ad content.
3.Pepsodent Top 3 Ads Creative Selection
|Landing Page Link||https://brand-id.shortlyst.com/pepsodent/16205?utm_source=%7B%7Bsite_source_name%7D%7D&utm_medium=%7B%7Bplacement%7D%7D&utm_campaign=%7B%7Bcampaign.name%7D%7D&utm_content=%7B%7Bad.name%7D%7D&utm_term=%7B%7Badset.name%7D%7D||https://brand-id.shortlyst.com/pepsodent/16205?utm_source=%7B%7Bsite_source_name%7D%7D&utm_medium=%7B%7Bplacement%7D%7D&utm_campaign=%7B%7Bcampaign.name%7D%7D&utm_content=%7B%7Bad.name%7D%7D&utm_term=%7B%7Badset.name%7D%7D||https://brand-id.shortlyst.com/pepsodent/19501?utm_source=%7B%7Bsite_source_name%7D%7D&utm_medium=%7B%7Bplacement%7D%7D&utm_campaign=%7B%7Bcampaign.name%7D%7D&utm_content=%7B%7Bad.name%7D%7D&utm_term=%7B%7Badset.name%7D%7D|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Pepsodent are successful.
Pepsodent Creative Analysis:
Pepsodent placed a Video ad in 2020-06-04-2020-06-20, and got 1508 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Pepsodent Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Pepsodent has the best conversion in Indonesia, and can advertise more in Indonesia in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Pepsodent Top 3 Ads Performance Display
|During||17 days||55 days||25 days|
Advertising effectiveness is a direct manifestation of advertising. Pepsodent ‘s Top 1 ad received 1508 likes, 13 shares, 38 comments in just 17 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Pepsodent, helping Pepsodent to grasp the ad data more clearly.