Top Ads on Pepsi

Pepsi Background Introduction:

This is the official Pepsi Arabia page. Follow us on Twitter: هذه الصفحة الرسمية لـ بيبسي في الشرق الأوسط. عيشوا اللحظة معنا #YallaNow

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Pepsi has been advertising and marketing on Facebook for many years. And Pepsi has placed 1272 of ads on the Facebook platform in the last month. In the past few years,Pepsi has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Pepsi on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Pepsi. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Pepsi.


1.Pepsi Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Pepsi  Pepsi  Pepsi
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Pepsi Marketing Objectives Analysis: 

Pepsi has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Pepsi best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Pepsi Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  جديد بيبسي  Pepsi Снимки от публикацията на Pepsi 
Ad Copy Text  عيش و غير جوك نكهتين جدد لأقوى مشروب  Känner du dig lite för varm? Svalka dig med den fräscht somriga smaken av Pepsi Max Raspberry  Các bạn fan của Pepsi ơi, chọn cho mình những outfit hè trẻ trung nhưng cũng đừng...
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 66  98  688
Like 13537  379  5999

Pepsi Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Pepsi Top 1 ads got 13537 likes. Pepsi uses a sentence with the finishing touch title: “جديد بيبسي”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Pepsi shared 66 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Pepsi should continue to optimize the ad content.

3.Pepsi Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-06-18-2020-06-20  2020-05-28-2020-06-20  2020-06-08-2020-06-20
Landing Page Link,1998831723582487,1998831713582488,1998831623582497%5D:photo_id.1998831573582502:story_location.5:story_attachment_style.album:view_time.1591977010:filter.h_nor:tds_flgs.3:actrs.100473740084971:page_insights.%7B%22100473740084971%22:%7B%22page_id%22:100473740084971,%22page_id_type%22:%22page%22,%22actor_id%22:100473740084971,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591679269,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B1998833293582330%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:100473740084971,%22page_id%22:100473740084971,%22post_id%22:1998833293582330,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Pepsi are successful.

Pepsi Creative Analysis: 

Pepsi placed a Video ad in 2020-06-18-2020-06-20, and got 13537 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Pepsi Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Sweden,Switzerland,Lithuania  Vietnam
Language  Arabic  Indonesian  Bulgarian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Pepsi has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Pepsi Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-20  2020-05-28-2020-06-20  2020-06-08-2020-06-20
During  3 days  24 days 13 days 
Like  13537  379  5999
Share  138  15  57
Comment  1032  82  193

Advertising effectiveness is a direct manifestation of advertising. Pepsi ‘s Top 1 ad received 13537 likes, 138 shares, 1032 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Pepsi, helping Pepsi to grasp the ad data more clearly.