Top Ads on Pepsi
Pepsi Background Introduction:
This is the official Pepsi Arabia page. Follow us on Twitter: www.twitter.com/Pepsi_Arabia هذه الصفحة الرسمية لـ بيبسي في الشرق الأوسط. عيشوا اللحظة معنا #YallaNow
Pepsi has been advertising and marketing on Facebook for many years. And Pepsi has placed 1272 of ads on the Facebook platform in the last month. In the past few years,Pepsi has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Pepsi on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Pepsi. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Pepsi.
1.Pepsi Top 3 Ads Basic Understanding
Pepsi Marketing Objectives Analysis:
Pepsi has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Pepsi best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Pepsi Top 3 Ads Content Display
|Ad Headline||جديد بيبسي||Pepsi||Снимки от публикацията на Pepsi|
|Ad Copy Text||عيش و غير جوك نكهتين جدد لأقوى مشروب||Känner du dig lite för varm? Svalka dig med den fräscht somriga smaken av Pepsi Max Raspberry||Các bạn fan của Pepsi ơi, chọn cho mình những outfit hè trẻ trung nhưng cũng đừng...|
|Text Word Count||66||98||688|
Pepsi Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Pepsi Top 1 ads got 13537 likes. Pepsi uses a sentence with the finishing touch title: “جديد بيبسي”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Pepsi shared 66 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Pepsi should continue to optimize the ad content.
3.Pepsi Top 3 Ads Creative Selection
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Pepsi are successful.
Pepsi Creative Analysis:
Pepsi placed a Video ad in 2020-06-18-2020-06-20, and got 13537 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Pepsi Top 3 Ads Audience Analysis:
Pepsi has the best conversion in N/A, and can advertise more in N/A in the future.
5.Pepsi Top 3 Ads Performance Display
|During||3 days||24 days||13 days|
Advertising effectiveness is a direct manifestation of advertising. Pepsi ‘s Top 1 ad received 13537 likes, 138 shares, 1032 comments in just 3 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Pepsi, helping Pepsi to grasp the ad data more clearly.