Top Ads on Pepsi Pakistan

Pepsi Pakistan Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Pepsi Pakistan has been advertising and marketing on Facebook for many years. And Pepsi Pakistan has placed 46 of ads on the Facebook platform in the last month. In the past few years,Pepsi Pakistan has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Pepsi Pakistan on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Pepsi Pakistan. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Pepsi Pakistan.

BigSpy

1.Pepsi Pakistan Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Pepsi Pakistan  Pepsi Pakistan  Pepsi Pakistan
Page Categories  Food & Beverage Company  Food & Beverage Company  Food & Beverage Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Pepsi Pakistan Marketing Objectives Analysis: 

Pepsi Pakistan has been operating in Food & Beverage Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Pepsi Pakistan best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Pepsi Pakistan Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Thanks a million to our frontline workers for their food distribution efforts across Pakistan.  You can also join the #MillionsOfMeals cause! Supporting our country with #MillionsOfMeals 
Ad Copy Text  Thanks a million to our frontline workers for their food distribution efforts across Pakistan. You a...  The times may be tough but together we can contribute towards a hopeful future! We’re trying to do...  The times may be tough but together we can contribute towards a hopeful future! We’re trying to do...
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.pepsicomillionsofmeals.com  www.pepsicomillionsofmeals.com
CTA    LEARN_MORE  
Text Word Count 192  293  293
Like 6261  19724  151028

Pepsi Pakistan Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Pepsi Pakistan Top 1 ads got 6261 likes. Pepsi Pakistan uses a sentence with the finishing touch title: “Thanks a million to our frontline workers for their food distribution efforts across Pakistan.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Pepsi Pakistan shared 192 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Pepsi Pakistan should continue to optimize the ad content.

3.Pepsi Pakistan Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-13-2020-06-18  2020-06-04-2020-06-13  2020-06-03-2020-06-13
Landing Page Link  https://www.facebook.com/319859607495/posts/10157778524247496/  http://www.pepsicomillionsofmeals.com/   http://www.pepsicomillionsofmeals.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Pepsi Pakistan are successful.

Pepsi Pakistan Creative Analysis: 

Pepsi Pakistan placed a Video ad in 2020-06-13-2020-06-18, and got 6261 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Pepsi Pakistan Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Pakistan  Pakistan
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Pepsi Pakistan has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Pepsi Pakistan Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-13-2020-06-18  2020-06-04-2020-06-13  2020-06-03-2020-06-13
During  6 days  10 days 11 days 
Like  6261  19724  151028
Share  184  1032  9434
Comment  71  155  1406

Advertising effectiveness is a direct manifestation of advertising. Pepsi Pakistan ‘s Top 1 ad received 6261 likes, 184 shares, 71 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Pepsi Pakistan, helping Pepsi Pakistan to grasp the ad data more clearly.