Top Ads on Pepita's Kitchen

Pepita's Kitchen Background Introduction:

Restaurant & Cafe - Menu a la Carta- -Desayunos a Toda Hora- -Café 100% Puertorriqueño- -Almuerzos - -Postres y Cupcakes Hechos en Casa-

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Pepita's Kitchen has been advertising and marketing on Facebook for many years. And Pepita's Kitchen has placed 5 of ads on the Facebook platform in the last month. In the past few years,Pepita's Kitchen has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Pepita's Kitchen on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Pepita's Kitchen. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Pepita's Kitchen.


1.Pepita's Kitchen Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Pepita's Kitchen  Pepita's Kitchen  Pepita's Kitchen
Page Categories  Puerto Rican Restaurant  Puerto Rican Restaurant  Puerto Rican Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Pepita's Kitchen Marketing Objectives Analysis: 

Pepita's Kitchen has been operating in Puerto Rican Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Pepita's Kitchen best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Pepita's Kitchen Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Pepita's Kitchen  Pepita's Kitchen Pepita's Kitchen 
Ad Copy Text  Restaurant & Cafe - Menu a la Carta- -Desayunos a Toda Hora- -Café 100% Puertorriqueño- -Almuerzo...  En Pepitas tenemos tu regalo para Mamá!!! Obsequiale una Pepita's Gift Card de acuerdo a tu presupu...  Postre de hoy!!! Charlottas 5" y mini charlottas..... ven y busca la tuya. Te esperamos
Link Description  N/A  En Pepitas tenemos tu regalo para Mamá!!! Obsequiale una Pepita's Gift Card de acuerdo a tu presupuesto! Disponibles Ya!!!  Postre de hoy!!! Charlottas 5" y mini charlottas..... ven y busca la tuya. Te esperamos
Website Link
Text Word Count 139  123  88
Like 0  19  16

Pepita's Kitchen Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Pepita's Kitchen Top 1 ads got 0 likes. Pepita's Kitchen uses a sentence with the finishing touch title: “Pepita's Kitchen”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Pepita's Kitchen shared 139 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_DIRECTIONS.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Pepita's Kitchen should continue to optimize the ad content.

3.Pepita's Kitchen Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2019-04-22-2019-04-25  2019-04-24-2019-04-25  2019-04-22-2019-04-23
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Pepita's Kitchen are successful.

Pepita's Kitchen Creative Analysis: 

Pepita's Kitchen placed a Carousel ad in 2019-04-22-2019-04-25, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Pepita's Kitchen Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States,Puerto Rico  Puerto Rico  United States,Puerto Rico
Language  English  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Pepita's Kitchen has the best conversion in United States,Puerto Rico, and can advertise more in United States,Puerto Rico in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Pepita's Kitchen Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-22-2019-04-25  2019-04-24-2019-04-25  2019-04-22-2019-04-23
During  4 days  2 days 2 days 
Like  0  19  16
Share  0  3  4
Comment  0  0  1

Advertising effectiveness is a direct manifestation of advertising. Pepita's Kitchen ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Pepita's Kitchen, helping Pepita's Kitchen to grasp the ad data more clearly.