Top Ads on PepcoConnect

PepcoConnect Background Introduction:

News, tips & info from Pepco. For 24/7 restoration updates or to report an outage visit pepco.com/outage, call 1-877-737-2662, or download our mobile app.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

PepcoConnect has been advertising and marketing on Facebook for many years. And PepcoConnect has placed 15 of ads on the Facebook platform in the last month. In the past few years,PepcoConnect has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for PepcoConnect on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for PepcoConnect. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from PepcoConnect.

BigSpy

1.PepcoConnect Top 3 Ads Basic Understanding

   top1  top2  top3
Name  PepcoConnect  PepcoConnect  PepcoConnect
Page Categories  Electric Utility Provider  Electric Utility Provider  Electric Utility Provider
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

PepcoConnect Marketing Objectives Analysis: 

PepcoConnect has been operating in Electric Utility Provider for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. PepcoConnect best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.PepcoConnect Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Payment assistance available  Payment assistance available Committed to your needs 
Ad Copy Text  We’re here to help with your energy bill.  We’re here to help with your energy bill.  We’re committed to providing our customers the energy they need while keeping our employees safe.
Link Description  Supporting our communities  Supporting our communities  Delivering reliable service
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 43  43  99
Like 214  94  104

PepcoConnect Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. PepcoConnect Top 1 ads got 214 likes. PepcoConnect uses a sentence with the finishing touch title: “Payment assistance available”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. PepcoConnect shared 43 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. PepcoConnect should continue to optimize the ad content.

3.PepcoConnect Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-29-2020-06-18  2020-05-29-2020-06-18  2020-05-29-2020-06-17
Landing Page Link  https://www.pepco.com/SafetyCommunity/Safety/Pages/coronavirus.aspx?utm_source=Social&utm_medium=Facebook&utm_campaign=CovidResponse&utm_content=ManDog  https://www.pepco.com/SafetyCommunity/Safety/Pages/coronavirus.aspx?utm_source=Social&utm_medium=Facebook&utm_campaign=CovidResponse&utm_content=Studying   https://www.pepco.com/SafetyCommunity/Safety/Pages/coronavirus.aspx?utm_source=Social&utm_medium=Facebook&utm_campaign=CovidResponse&utm_content=Lineman

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by PepcoConnect are successful.

PepcoConnect Creative Analysis: 

PepcoConnect placed a Image ad in 2020-05-29-2020-06-18, and got 214 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.PepcoConnect Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  N/A  N/A
Language  French  French  Danish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

PepcoConnect has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.PepcoConnect Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-29-2020-06-18  2020-05-29-2020-06-18  2020-05-29-2020-06-17
During  21 days  21 days 20 days 
Like  214  94  104
Share  11  8  13
Comment  15  7  3

Advertising effectiveness is a direct manifestation of advertising. PepcoConnect ‘s Top 1 ad received 214 likes, 11 shares, 15 comments in just 21 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for PepcoConnect, helping PepcoConnect to grasp the ad data more clearly.