Top Ads on People's Daily, China

People's Daily, China Background Introduction:

Largest newspaper in China, updates on the latest headlines, breaking news and hit topics on social media. Follow us http://twitter.com/PDChina

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

People's Daily, China has been advertising and marketing on Facebook for many years. And People's Daily, China has placed 36 of ads on the Facebook platform in the last month. In the past few years,People's Daily, China has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for People's Daily, China on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for People's Daily, China. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from People's Daily, China.

BigSpy

1.People's Daily, China Top 3 Ads Basic Understanding

   top1  top2  top3
Name  People's Daily, China  People's Daily, China  People's Daily, China
Page Categories  Media/News Company  Media/News Company  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

People's Daily, China Marketing Objectives Analysis: 

People's Daily, China has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. People's Daily, China best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.People's Daily, China Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  People's Daily, China  People's Daily, China People's Daily, China 
Ad Copy Text  Please us,t he largest newspaper in China, updates on the latest headlines  Largest newspaper in China, updates on the latest headlines, breaking news and hit topics on social ...  Please LIKE us, the largest newspaper in China
Link Description  N/A  Largest newspaper in China, updates on the latest headlines, breaking news and hit topics on social media. Follow us http://twitter.com/PDChina  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA  LIKE_PAGE  LIKE_PAGE  LIKE_PAGE
Text Word Count 74  143  46
Like 1416850  283504  602793

People's Daily, China Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. People's Daily, China Top 1 ads got 1416850 likes. People's Daily, China uses a sentence with the finishing touch title: “People's Daily, China”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. People's Daily, China shared 74 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LIKE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. People's Daily, China should continue to optimize the ad content.

3.People's Daily, China Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2018-12-07-2020-06-17  2020-05-19-2020-06-17  2018-12-07-2020-06-14
Landing Page Link  https://www.facebook.com/PeoplesDaily/videos/2116731461698356/  https://www.facebook.com/188625661189259/posts/3293852230666571/   https://www.facebook.com/188625661189259/posts/2218093441575794/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by People's Daily, China are successful.

People's Daily, China Creative Analysis: 

People's Daily, China placed a Video ad in 2018-12-07-2020-06-17, and got 1416850 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.People's Daily, China Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Morocco,Egypt,Algeria...  Egypt,Algeria,Nepal...  Peru,Mexico,Bolivia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

People's Daily, China has the best conversion in Morocco,Egypt,Algeria..., and can advertise more in Morocco,Egypt,Algeria... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.People's Daily, China Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2018-12-07-2020-06-17  2020-05-19-2020-06-17  2018-12-07-2020-06-14
During  552 days  30 days 556 days 
Like  1416850  283504  602793
Share  131488  0  190611
Comment  22901  2732  11573

Advertising effectiveness is a direct manifestation of advertising. People's Daily, China ‘s Top 1 ad received 1416850 likes, 131488 shares, 22901 comments in just 552 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for People's Daily, China, helping People's Daily, China to grasp the ad data more clearly.