Top Ads on People's World

People's World Background Introduction:

News for the 99%! FREE twice a week headlines at http://www.peoplesworld.org Plus, check out Mundo Popular on FB

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

People's World has been advertising and marketing on Facebook for many years. And People's World has placed 107 of ads on the Facebook platform in the last month. In the past few years,People's World has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for People's World on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for People's World. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from People's World.

BigSpy

1.People's World Top 3 Ads Basic Understanding

   top1  top2  top3
Name  People's World  People's World  People's World
Page Categories  Broadcasting & Media Production Company  Broadcasting & Media Production Company  Broadcasting & Media Production Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

People's World Marketing Objectives Analysis: 

People's World has been operating in Broadcasting & Media Production Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. People's World best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.People's World Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  COVID-19 deaths among nurses: U.S. 91, Canada zero. Why?  Even White House documents show Trump is lying Back to work, or else: Trump administration tells states to pull unemployment benefits 
Ad Copy Text  no setting  no setting  no setting
Link Description  OAKLAND, Calif.—There’s a yawning gap between the number of U.S. nurses the viral pandemic has killed so far in the U.S. and the number of Canadian nurses killed. The count as of May 11: U.S. 91, Canada, zero.  As President Trump publicly claims that the numbers of COVID-19 infections are “going down almost everywhere,” documents from his own White House suggest that infection rates are dramatically increasing in areas that form the base of his political support.  WASHINGTON—GOP President Donald Trump’s Labor Secretary, Eugene Scalia, and his #2 who runs the agency that oversees jobless benefits want employers to report—and states to bar benefits from—workers who fear returning to their old jobs because their employers won’t protect them against the...
Website Link  peoplesworld.org  peoplesworld.org  peoplesworld.org
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

People's World Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. People's World Top 1 ads got 0 likes. People's World uses a sentence with the finishing touch title: “COVID-19 deaths among nurses: U.S. 91, Canada zero. Why?”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. People's World shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. People's World should continue to optimize the ad content.

3.People's World Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-12-2020-06-12  2020-05-12-2020-06-12  2020-05-15-2020-06-12
Landing Page Link  https://peoplesworld.org/article/covid-19-deaths-among-nurses-u-s-91-canada-zero-why/  https://peoplesworld.org/article/even-white-house-documents-show-trump-is-lying/   https://peoplesworld.org/article/back-to-work-or-else-trump-administration-tells-states-to-pull-unemployment-benefits/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by People's World are successful.

People's World Creative Analysis: 

People's World placed a Image ad in 2020-05-12-2020-06-12, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.People's World Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

People's World has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.People's World Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-12-2020-06-12  2020-05-12-2020-06-12  2020-05-15-2020-06-12
During  32 days  32 days 29 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. People's World ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 32 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for People's World, helping People's World to grasp the ad data more clearly.