Top Ads on People's Postcode Lottery

People's Postcode Lottery Background Introduction:

Here to help 9 am - 9 pm M - F & 9 am - 5 pm Sat & Sun. Our players support good causes & can win every day. Over £350M raised for over 4,000 good causes

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

People's Postcode Lottery has been advertising and marketing on Facebook for many years. And People's Postcode Lottery has placed 42 of ads on the Facebook platform in the last month. In the past few years,People's Postcode Lottery has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for People's Postcode Lottery on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for People's Postcode Lottery. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from People's Postcode Lottery.

BigSpy

1.People's Postcode Lottery Top 3 Ads Basic Understanding

   top1  top2  top3
Name  People's Postcode Lottery  People's Postcode Lottery  People's Postcode Lottery
Page Categories  Company  Company  Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

People's Postcode Lottery Marketing Objectives Analysis: 

People's Postcode Lottery has been operating in Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. People's Postcode Lottery best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.People's Postcode Lottery Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  People's Postcode Lottery  People's Postcode Lottery People's Postcode Lottery 
Ad Copy Text  WINNING postcodes are announced EVERY DAY. Sign up is easy, it only takes 3 steps and you’ll be en...  It’s back! EVERYDAY in the July draws a postcode will win £30,000! Sign up with your postcode to ...  It’s back! EVERYDAY in the July draws a postcode will win £30,000! Sign up with your postcode to ...
Link Description  Sign up by midnight tonight!  Sign up by 18th June!  Sign up by 18th June!
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  SIGN_UP  SIGN_UP  SIGN_UP
Text Word Count 204  238  238
Like 49  30  3

People's Postcode Lottery Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. People's Postcode Lottery Top 1 ads got 49 likes. People's Postcode Lottery uses a sentence with the finishing touch title: “People's Postcode Lottery”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. People's Postcode Lottery shared 204 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. People's Postcode Lottery should continue to optimize the ad content.

3.People's Postcode Lottery Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-20-2020-06-18  2020-06-17-2020-06-17  2020-06-13-2020-06-16
Landing Page Link  https://ad.doubleclick.net/ddm/clk/468364896;273984244;g?https://www.postcodelottery.co.uk/about-us/lp1?ma=3854&utm_source=facebook&utm_medium=Paidsocial&utm_campaign=DeadlineWeek&utm_term=Prospecting&utm_content=RedBackground1DayLeftImage  https://ad.doubleclick.net/ddm/clk/469789708;275217224;z?https://www.postcodelottery.co.uk/about-us/lp1?ma=3854&utm_source=facebook&utm_medium=Paidsocial&utm_campaign=DeadlineWeek&utm_term=Lookalike&utm_content=RedBackground2DaysLeftImage   https://ad.doubleclick.net/ddm/clk/469789750;275217266;c?https://www.postcodelottery.co.uk/about-us/lp1?ma=3854&utm_source=facebook&utm_medium=Paidsocial&utm_campaign=DeadlineWeek&utm_term=Lookalike&utm_content=2DaysLeftImage

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by People's Postcode Lottery are successful.

People's Postcode Lottery Creative Analysis: 

People's Postcode Lottery placed a Image ad in 2020-05-20-2020-06-18, and got 49 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.People's Postcode Lottery Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  United Kingdom  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

People's Postcode Lottery has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.People's Postcode Lottery Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-20-2020-06-18  2020-06-17-2020-06-17  2020-06-13-2020-06-16
During  30 days  1 days 4 days 
Like  49  30  3
Share  2  2  0
Comment  5  0  0

Advertising effectiveness is a direct manifestation of advertising. People's Postcode Lottery ‘s Top 1 ad received 49 likes, 2 shares, 5 comments in just 30 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for People's Postcode Lottery, helping People's Postcode Lottery to grasp the ad data more clearly.