Top Ads on Pennsylvania Ballet

Pennsylvania Ballet Background Introduction:

Pennsylvania Ballet is one of the premier ballet companies in the United States and has received widespread critical acclaim for extraordinary performances of a diverse classical and contemporary repertoire.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Pennsylvania Ballet has been advertising and marketing on Facebook for many years. And Pennsylvania Ballet has placed 16 of ads on the Facebook platform in the last month. In the past few years,Pennsylvania Ballet has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Pennsylvania Ballet on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Pennsylvania Ballet. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Pennsylvania Ballet.

BigSpy

1.Pennsylvania Ballet Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Pennsylvania Ballet  Pennsylvania Ballet  Pennsylvania Ballet
Page Categories  Performance Art  Performance Art  Performance Art
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Pennsylvania Ballet Marketing Objectives Analysis: 

Pennsylvania Ballet has been operating in Performance Art for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Pennsylvania Ballet best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Pennsylvania Ballet Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Pennsylvania Ballet  Pennsylvania Ballet Pennsylvania Ballet 
Ad Copy Text  On Saturday, February 29, PBII is heading to Esperanza Arts Center for a performance of "Fairy Rhyme...  Enthralling, electrifying, and elegant — experience our full range of spring ballets. https://bit....  Moving. Magnificent. Mesmerizing. Experience the Kingdom of the Shades at The Academy of Music wit...
Link Description  On Saturday, February 29, PBII is heading to Esperanza Arts Center for a performance of "Fairy Rhymes!" Join us on this journey through fairy tales and nursery rhymes, and stay for a special Q&A afterwards! http://paballet.org/programs/fairy-rhymes/ Arianmolinasoca/Photographer  Enthralling, electrifying, and elegant — experience our full range of spring ballets. https://bit.ly/2uxn3eM With the heartbreaking "La Bayadere," riveting work of “Suspended in Time” and truly “Breathtaking” Balanchine choreography, you won’t want to miss a show. Make your spring subscription - - > http://paballet.org/season-tickets/subscriptions/ Arianmolinasoca/Photographer  Moving. Magnificent. Mesmerizing. Experience the Kingdom of the Shades at The Academy of Music with our company premiere of "La Bayadere," March 5-15. Tickets available at paballet.org/la-bayadere/ Arianmolinasoca/Photographer
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 280  394  230
Like 137  195  415

Pennsylvania Ballet Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Pennsylvania Ballet Top 1 ads got 137 likes. Pennsylvania Ballet uses a sentence with the finishing touch title: “Pennsylvania Ballet”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Pennsylvania Ballet shared 280 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Pennsylvania Ballet should continue to optimize the ad content.

3.Pennsylvania Ballet Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-02-22-2020-02-26  2020-02-12-2020-02-12  2020-01-30-2020-02-03
Landing Page Link  https://www.facebook.com/pennsylvaniaballet/?refid=28&_ft_=adid.23844592319830523:qid.6796236676201834368:mf_story_key.3076835775568576228:is_sponsored.1:ei.AI@AQI83SgSyj2S7uKygxw383pcsIl9K37lXr5v7p3gXkYMgIstn0eVqIYdk5qXZ_3Omlpj_p8OzmAfGKAW0zV-3EI-:top_level_post_id.10156975044425382:content_owner_id_new.101118735381:page_id.101118735381:src.22:photo_id.10156975044020382:story_location.5:story_attachment_style.photo:view_time.1582371907:filter.h_nor:tds_flgs.3:actrs.101118735381:page_insights.%7B%22101118735381%22:%7B%22page_id%22:101118735381,%22actor_id%22:101118735381,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1582302540,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10156975044425382%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:101118735381,%22page_id%22:101118735381,%22post_id%22:10156975044425382,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=Cl-R  https://www.facebook.com/pennsylvaniaballet/?refid=28&_ft_=adid.23844542467880523%3Aqid.6792777284543553016%3Amf_story_key.2694871323662469464%3Ais_sponsored.1%3Aei.AI%40AQLr_mo9alFe4zFZibETth5XfNksdloMRT5ut3V2fztBA_wPcHCIWlao-quplrpVaPI4HBe_73kEWEacv3gp2QP7%3Atop_level_post_id.10156944818440382%3Acontent_owner_id_new.101118735381%3Apage_id.101118735381%3Asrc.22%3Aphoto_id.10156944810660382%3Astory_location.5%3Astory_attachment_style.photo%3Aview_time.1581566707%3Afilter.h_nor%3Aactrs.101118735381%3Apage_insights.%7B%22101118735381%22%3A%7B%22page_id%22%3A101118735381%2C%22actor_id%22%3A101118735381%2C%22dm%22%3A%7B%22isShare%22%3A0%2C%22originalPostOwnerID%22%3A0%7D%2C%22psn%22%3A%22EntStatusCreationStory%22%2C%22post_context%22%3A%7B%22object_fbtype%22%3A266%2C%22publish_time%22%3A1581348494%2C%22story_name%22%3A%22EntStatusCreationStory%22%2C%22story_fbid%22%3A%5B10156944818440382%5D%7D%2C%22role%22%3A1%2C%22sl%22%3A5%2C%22targets%22%3A%5B%7B%22actor_id%22%3A101118735381%2C%22page_id%22%3A101118735381%2C%22post_id%22%3A10156944818440382%2C%22role%22%3A1%2C%22share_id%22%3A0%7D%5D%7D%7D&__tn__=C-R   https://www.facebook.com/101118735381/posts/10156916475060382/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Pennsylvania Ballet are successful.

Pennsylvania Ballet Creative Analysis: 

Pennsylvania Ballet placed a Image ad in 2020-02-22-2020-02-26, and got 137 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Pennsylvania Ballet Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Pennsylvania Ballet has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Pennsylvania Ballet Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-22-2020-02-26  2020-02-12-2020-02-12  2020-01-30-2020-02-03
During  5 days  1 days 5 days 
Like  137  195  415
Share  12  15  23
Comment  4  3  14

Advertising effectiveness is a direct manifestation of advertising. Pennsylvania Ballet ‘s Top 1 ad received 137 likes, 12 shares, 4 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Pennsylvania Ballet, helping Pennsylvania Ballet to grasp the ad data more clearly.