Top Ads on Penn State Football

Penn State Football Background Introduction:

The official fan page for Penn State Football. Follow us on Twitter (www.twitter.com/PennStateFball) and Instagram (www.instagram.com/PennStateFball)

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Penn State Football has been advertising and marketing on Facebook for many years. And Penn State Football has placed 17 of ads on the Facebook platform in the last month. In the past few years,Penn State Football has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Penn State Football on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Penn State Football. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Penn State Football.

BigSpy

1.Penn State Football Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Penn State Football  Penn State Football  Penn State Football
Page Categories  School Sports Team  School Sports Team  School Sports Team
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Penn State Football Marketing Objectives Analysis: 

Penn State Football has been operating in School Sports Team for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Penn State Football best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Penn State Football Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Penn State Football  2019 Season Tickets 2019 Season Tickets 
Ad Copy Text  Request information on Penn State Football!  Make sure you're there. Join the 2019 Penn State Football Season Ticket Interest List.  Be a part of the experience. Join the 2019 Penn State Football Season Ticket Interest List today!
Link Description  Penn State Football Information  Sign up now!  Sign up now!
Website Link  gopsusports.com  gopsusports.com  gopsusports.com
CTA  LEARN_MORE  SIGN_UP  SIGN_UP
Text Word Count 43  86  97
Like 364  30  68

Penn State Football Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Penn State Football Top 1 ads got 364 likes. Penn State Football uses a sentence with the finishing touch title: “Penn State Football”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Penn State Football shared 43 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Penn State Football should continue to optimize the ad content.

3.Penn State Football Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-06-16-2020-06-18  2019-03-19-2019-04-25  2019-04-07-2019-04-25
Landing Page Link  https://gopsusports.com/sports/2020/6/2/2020-21-interest-list-qualtrics-form.aspx  https://gopsusports.com/sb_output.aspx?form=77   https://gopsusports.com/sb_output.aspx?form=77

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Penn State Football are successful.

Penn State Football Creative Analysis: 

Penn State Football placed a Image ad in 2020-06-16-2020-06-18, and got 364 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Penn State Football Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Penn State Football has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Penn State Football Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-18  2019-03-19-2019-04-25  2019-04-07-2019-04-25
During  3 days  38 days 19 days 
Like  364  30  68
Share  15  2  10
Comment  6  0  0

Advertising effectiveness is a direct manifestation of advertising. Penn State Football ‘s Top 1 ad received 364 likes, 15 shares, 6 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Penn State Football, helping Penn State Football to grasp the ad data more clearly.