Top Ads on Penguin Books

Penguin Books Background Introduction:

Penguin Books: home of the world’s most respected collection of classic literature, as well as world-beaters, egg-beaters, smart thinkers and wimpy kids. Sign up to the Penguin newsletter: po.st/GetPenguinNewsletter

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Penguin Books has been advertising and marketing on Facebook for many years. And Penguin Books has placed 141 of ads on the Facebook platform in the last month. In the past few years,Penguin Books has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Penguin Books on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Penguin Books. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Penguin Books.

BigSpy

1.Penguin Books Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Penguin Books  Penguin Books  Penguin Books
Page Categories  Publisher  Publisher  Publisher
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Penguin Books Marketing Objectives Analysis: 

Penguin Books has been operating in Publisher for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Penguin Books best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Penguin Books Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The Happy Pear: Vegan Cooking For Everyone by David & Stephen Flynn  Terry Pratchett: BBC Radio Drama Collection Penguin Books 
Ad Copy Text  With over 20 years of plant-based cooking experience, The Happy Pear are back with essential tips an...  Listen to seven full-cast dramatisations of Terry Pratchett's Discworld comic fantasy series. #Liste...  Audiobooks are perfect for lockdown listening. Listen to a Penguin audiobook on your run, around the...
Link Description  N/A  Download the Audiobook  N/A
Website Link  www.penguin.co.uk  www.awin1.com  www.awin1.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 290  116  154
Like 73  626  21

Penguin Books Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Penguin Books Top 1 ads got 73 likes. Penguin Books uses a sentence with the finishing touch title: “The Happy Pear: Vegan Cooking For Everyone by David & Stephen Flynn”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Penguin Books shared 290 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Penguin Books should continue to optimize the ad content.

3.Penguin Books Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Carousel
Ad Time   2020-06-08-2020-06-15  2020-05-22-2020-06-02  2020-05-22-2020-06-02
Landing Page Link  https://www.penguin.co.uk/  https://www.audible.com/?ref=Adbl_ip_rdr_from_GB&source_code=AUDGBHP0923159F0G&ipRedirectFrom=GB&ipRedirectOriginalURL=pd/Terry-Pratchett-BBC-Radio-Drama-Collection-Audiobook/B07FW4RLM1?utm_source%3Dawin%26source_code%3DCMJ30DFT1Bk145102918905Y%26awc%3D8095_1591152370_00e81c7837f6e79cabe095c59ac9e87f   https://www.awin1.com/cread.php?awinmid=8095&awinaffid=117976&clickref=%5BAUDIO%5D0077&ued=https%3A%2F%2Fwww.audible.co.uk%2Fpd%2FThe-Book-You-Wish-Your-Parents-Had-Read-and-Your-Children-Will-Be-Glad-That-You-Did-Audiobook%2F0241398304&fbclid=IwAR1D9CW_8NCsP3PlHD2V-bURLVp3FVLzBNwytoWlzuy-cqFWUYmAuj8DApw

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Penguin Books are successful.

Penguin Books Creative Analysis: 

Penguin Books placed a Carousel ad in 2020-06-08-2020-06-15, and got 73 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Penguin Books Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United Kingdom  N/A
Language  English  English  Filipino

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Penguin Books has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Penguin Books Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-15  2020-05-22-2020-06-02  2020-05-22-2020-06-02
During  8 days  12 days 12 days 
Like  73  626  21
Share  3  139  2
Comment  5  77  0

Advertising effectiveness is a direct manifestation of advertising. Penguin Books ‘s Top 1 ad received 73 likes, 3 shares, 5 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Penguin Books, helping Penguin Books to grasp the ad data more clearly.