Top Ads on Pelican Parts

Pelican Parts Background Introduction:

Pelican Parts is the internet's largest catalog and technical site for European automobile parts and DIY technical articles. http://www.pelicanparts.com/ tel: 888.280.7799

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Pelican Parts has been advertising and marketing on Facebook for many years. And Pelican Parts has placed 70 of ads on the Facebook platform in the last month. In the past few years,Pelican Parts has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Pelican Parts on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Pelican Parts. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Pelican Parts.

BigSpy

1.Pelican Parts Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Pelican Parts  Pelican Parts  Pelican Parts
Page Categories  Automotive Parts Store  Automotive Parts Store  Automotive Parts Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Pelican Parts Marketing Objectives Analysis: 

Pelican Parts has been operating in Automotive Parts Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Pelican Parts best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Pelican Parts Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Pelican Parts  Pelican Parts Pelican Parts 
Ad Copy Text  Save $100 on Quickjack and more with our May specials! Now is the perfect time to work on that car p...  Save $100 on Quickjack and more with our May specials! Now is the perfect time to work on that car p...  Save $100 on Quickjack and more with our May specials! Now is the perfect time to work on that car p...
Link Description  N/A  N/A  N/A
Website Link  www.pelicanparts.com  www.pelicanparts.com  www.pelicanparts.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 342  342  342
Like 0  20  4

Pelican Parts Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Pelican Parts Top 1 ads got 0 likes. Pelican Parts uses a sentence with the finishing touch title: “Pelican Parts”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Pelican Parts shared 342 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Pelican Parts should continue to optimize the ad content.

3.Pelican Parts Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-05-12-2020-05-13  2020-05-06-2020-05-11  2020-05-06-2020-05-07
Landing Page Link  https://www.pelicanparts.com/catalog/accessories/rennline.htm?utm_source=facebook&utm_medium=social&utm_campaign=promos&utm_content=stimulussale&fbclid=IwAR3rILpF-r0mzH-9511dDJ74CQWfFEIEbs6qSs3Bb2nKyzZOMYni5GjeON8  https://www.pelicanparts.com/catalog/shopcart/TOOL/POR_TOOL_BNDpak-detail.htm?utm_source=facebook&utm_medium=social&utm_campaign=promos&utm_content=quickjack100&fbclid=IwAR3NDst5y4F2t8BEIy7IHytBo1jso32hJhTHszhECRyMzeWurnLrUCF82i0   https://www.pelicanparts.com/promos/1AppBiz5062020/?utm_source=facebook&utm_medium=social&utm_campaign=promos&utm_content=appbiz&fbclid=IwAR1JkjHJEv_n_zrWN-TsZ29kD33-FYJlD_8PyuqKK_-WdqeesUsshs3nzqs

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Pelican Parts are successful.

Pelican Parts Creative Analysis: 

Pelican Parts placed a Carousel ad in 2020-05-12-2020-05-13, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Pelican Parts Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Mexico  Mexico  Mexico
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Pelican Parts has the best conversion in Mexico, and can advertise more in Mexico in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Pelican Parts Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-12-2020-05-13  2020-05-06-2020-05-11  2020-05-06-2020-05-07
During  2 days  6 days 2 days 
Like  0  20  4
Share  0  1  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Pelican Parts ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Pelican Parts, helping Pelican Parts to grasp the ad data more clearly.