Top Ads on Pegada Ecoturismo

Pegada Ecoturismo Background Introduction:

Com a Pegada você vai praticar modalidades como: trilhas para iniciantes, hiking, trekking, esporte de aventura, montanhas, acampamentos e city tours.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Pegada Ecoturismo has been advertising and marketing on Facebook for many years. And Pegada Ecoturismo has placed 19 of ads on the Facebook platform in the last month. In the past few years,Pegada Ecoturismo has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Pegada Ecoturismo on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Pegada Ecoturismo. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Pegada Ecoturismo.


1.Pegada Ecoturismo Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Pegada Ecoturismo  Pegada Ecoturismo  Pegada Ecoturismo
Page Categories  Hiking Trail  Hiking Trail  Hiking Trail
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Pegada Ecoturismo Marketing Objectives Analysis: 

Pegada Ecoturismo has been operating in Hiking Trail for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Pegada Ecoturismo best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Pegada Ecoturismo Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Photos from Pegada Ecoturismo's post  Photos from Pegada Ecoturismo's post Pegada Ecoturismo 
Ad Copy Text  O Pico das Agulhas Negras, com 2791 metros de altitude, é o ponto culminante do estado do Rio de Ja...  (ÚLTIMAS VAGAS)Vamos te levar aquele que é sem dúvidas um dos lugares mais incríveis do Brasil p...  Venha conhecer Paraty, cidade histórica abraçada pelo mar e pelas montanhas revestidas de Mata Atl...
Link Description  N/A  N/A  Local & Travel Website
Website Link
Text Word Count 2035  2010  1916
Like 287  506  303

Pegada Ecoturismo Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Pegada Ecoturismo Top 1 ads got 287 likes. Pegada Ecoturismo uses a sentence with the finishing touch title: “Photos from Pegada Ecoturismo's post”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Pegada Ecoturismo shared 2035 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is NO_BUTTON.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Pegada Ecoturismo should continue to optimize the ad content.

3.Pegada Ecoturismo Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2019-03-22-2019-04-25  2019-03-21-2019-04-25  2019-03-25-2019-04-25
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Pegada Ecoturismo are successful.

Pegada Ecoturismo Creative Analysis: 

Pegada Ecoturismo placed a Carousel ad in 2019-03-22-2019-04-25, and got 287 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Pegada Ecoturismo Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  Brazil  Brazil
Language  Portuguese  Portuguese  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Pegada Ecoturismo has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Pegada Ecoturismo Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-03-22-2019-04-25  2019-03-21-2019-04-25  2019-03-25-2019-04-25
During  35 days  36 days 32 days 
Like  287  506  303
Share  11  68  10
Comment  10  6  8

Advertising effectiveness is a direct manifestation of advertising. Pegada Ecoturismo ‘s Top 1 ad received 287 likes, 11 shares, 10 comments in just 35 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Pegada Ecoturismo, helping Pegada Ecoturismo to grasp the ad data more clearly.