Top Ads on Peas and Love

Peas and Love Background Introduction:

La ferme urbaine « Peas and Love » propose des parcelles de potagers de 3m² entretenus à ses riverains, les « Urban Farmers » .

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Peas and Love has been advertising and marketing on Facebook for many years. And Peas and Love has placed 51 of ads on the Facebook platform in the last month. In the past few years,Peas and Love has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Peas and Love on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Peas and Love. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Peas and Love.

BigSpy

1.Peas and Love Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Peas and Love  Peas and Love  Peas and Love
Page Categories  Urban Farm  Urban Farm  Urban Farm
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Peas and Love Marketing Objectives Analysis: 

Peas and Love has been operating in Urban Farm for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Peas and Love best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Peas and Love Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Devenez Peas&Lover !  Devenez Peas&Lover ! N/A 
Ad Copy Text  Venez récolter vos légumes, salades et herbes aromatiques à deux pas de chez vous ! ???? Découvr...  Venez récolter vos légumes, salades et herbes aromatiques à deux pas de chez vous ! ???? Découvr...  no setting
Link Description  Nos fermes sont ouvertes !  Nos fermes sont ouvertes !  N/A
Website Link  www.peasandlove.com  www.peasandlove.com  www.peasandlove.com
CTA  LEARN_MORE  LEARN_MORE  BOOK_TRAVEL
Text Word Count 208  172  0
Like 40  283  0

Peas and Love Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Peas and Love Top 1 ads got 40 likes. Peas and Love uses a sentence with the finishing touch title: “Devenez Peas&Lover !”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Peas and Love shared 208 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Peas and Love should continue to optimize the ad content.

3.Peas and Love Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Others
Ad Time   2020-05-15-2020-06-15  2020-05-19-2020-06-14  2020-03-11-2020-06-12
Landing Page Link  https://www.peasandlove.com/?utm_source=FACEBOOK&utm_medium=FB%20ADS&utm_campaign=PUSH%20ALL%20FR&utm_content=LookalikeLTV&fbclid=IwAR2PGALQG0ytatHYTvj3MdQ8A5MSrAtfYvQOOO_2cnCp7LtNfikwMXly97M  https://www.peasandlove.com/?utm_source=FACEBOOK&utm_medium=FB%20ADS&utm_campaign=PUSH%20ALL&utm_content=LookalikeLTV   https://www.peasandlove.com/fr/comment-ca-marche/?utm_source=FACEBOOK&utm_medium=FB+ADS&utm_campaign=RETARGET+ALL+BE&utm_content=14days

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Peas and Love are successful.

Peas and Love Creative Analysis: 

Peas and Love placed a Video ad in 2020-05-15-2020-06-15, and got 40 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Peas and Love Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  France  Belgium  Belgium
Language  French  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Peas and Love has the best conversion in France, and can advertise more in France in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Peas and Love Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-15-2020-06-15  2020-05-19-2020-06-14  2020-03-11-2020-06-12
During  32 days  27 days 94 days 
Like  40  283  0
Share  20  107  0
Comment  2  21  0

Advertising effectiveness is a direct manifestation of advertising. Peas and Love ‘s Top 1 ad received 40 likes, 20 shares, 2 comments in just 32 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Peas and Love, helping Peas and Love to grasp the ad data more clearly.