Top Ads on Peabody Essex Museum

Peabody Essex Museum Background Introduction:

Open Tuesday-Sunday, 10 am-5 pm Closed Mondays (except holidays)

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Peabody Essex Museum has been advertising and marketing on Facebook for many years. And Peabody Essex Museum has placed 18 of ads on the Facebook platform in the last month. In the past few years,Peabody Essex Museum has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Peabody Essex Museum on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Peabody Essex Museum. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Peabody Essex Museum.

BigSpy

1.Peabody Essex Museum Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Peabody Essex Museum  Peabody Essex Museum  Peabody Essex Museum
Page Categories  Art Museum  Art Museum  Art Museum
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Peabody Essex Museum Marketing Objectives Analysis: 

Peabody Essex Museum has been operating in Art Museum for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Peabody Essex Museum best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Peabody Essex Museum Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  pem.org | Neighborhood stories  Peabody Essex Museum Peabody Essex Museum 
Ad Copy Text  Join us on Saturday, May 11th to kick off an art experience honoring the history of The Point neighb...  "It ramped up in October when they were spraying people with water hoses I thought, this needs to ha...  “Nature’s Nation collectively tells the story of our coming to grips with the existential threat...
Link Description  N/A  "It ramped up in October when they were spraying people with water hoses I thought, this needs to happen immediately. Out of that necessity came a quick run to whatever major hardware box stores everyone in the country would have access to. I thought, what can I make here, literally in the parking lot...and that’s where the concept of the design came out of." Cannupa Hanska Luger (Cannupa Hanska) discusses his #StandingRock Mirror Shield project that is one of more than 100 works on view in 'Nature's Nation: American Art and Environment'. On view through May 5th at the Peabody Essex Museum.  “Nature’s Nation collectively tells the story of our coming to grips with the existential threat of climate change, the loss of natural resources, and the troubled national history that got us here." - grist 'Nature's Nation: American Art and Environment' asks the tough questions about art, the environment, and ourselves. On view now through May 5th at the Peabody Essex Museum. See it in the Final Weeks!
Website Link  www.pem.org  www.pem.org  www.pem.org
CTA    LEARN_MORE  LEARN_MORE
Text Word Count 338  601  412
Like 37  3  4

Peabody Essex Museum Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Peabody Essex Museum Top 1 ads got 37 likes. Peabody Essex Museum uses a sentence with the finishing touch title: “pem.org | Neighborhood stories”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Peabody Essex Museum shared 338 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Peabody Essex Museum should continue to optimize the ad content.

3.Peabody Essex Museum Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2019-05-05-2019-05-06  2019-04-16-2019-04-19  2019-04-16-2019-04-19
Landing Page Link  https://www.pem.org/blog/neighborhood-stories  https://www.pem.org/blog/on-creating-solidarity-cannupa-hanska-luger?utm_source=paidfacebook&utm_medium=social   https://www.pem.org/blog/on-creating-solidarity-cannupa-hanska-luger?utm_source=paidfacebook&utm_medium=social

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Peabody Essex Museum are successful.

Peabody Essex Museum Creative Analysis: 

Peabody Essex Museum placed a Carousel ad in 2019-05-05-2019-05-06, and got 37 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Peabody Essex Museum Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Peabody Essex Museum has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Peabody Essex Museum Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-05-05-2019-05-06  2019-04-16-2019-04-19  2019-04-16-2019-04-19
During  2 days  4 days 4 days 
Like  37  3  4
Share  3  0  0
Comment  1  1  1

Advertising effectiveness is a direct manifestation of advertising. Peabody Essex Museum ‘s Top 1 ad received 37 likes, 3 shares, 1 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Peabody Essex Museum, helping Peabody Essex Museum to grasp the ad data more clearly.