Top Ads on Payoff

Payoff Background Introduction:

Accelerate your journey to financial wellness through science, psychology and technology. Headquartered in Costa Mesa, CA.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Payoff has been advertising and marketing on Facebook for many years. And Payoff has placed 76 of ads on the Facebook platform in the last month. In the past few years,Payoff has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Payoff on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Payoff. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Payoff.

BigSpy

1.Payoff Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Payoff  Payoff  Payoff
Page Categories  Financial Service  App Page  App Page
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  wordpress

Payoff Marketing Objectives Analysis: 

Payoff has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Payoff best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Payoff Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Rated 4/5 stars on Credit Karma!  N/A N/A 
Ad Copy Text  Pay off $5,000-$35,000 today, rates start at 5.99% APR.  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  www.payoff.com  studentloans.app.link  studentloans.app.link
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 55  0  0
Like 74  0  0

Payoff Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Payoff Top 1 ads got 74 likes. Payoff uses a sentence with the finishing touch title: “Rated 4/5 stars on Credit Karma!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Payoff shared 55 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Payoff should continue to optimize the ad content.

3.Payoff Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2020-04-04-2020-06-11  2020-05-11-2020-05-31  2020-05-11-2020-05-31
Landing Page Link  https://www.payoff.com/?utm_source=fb&utm_medium=psocial-cq&utm_campaign=23844313140710584&utm_content=23844313140690584&utm_term=23844313140680584&placement=Facebook_Mobile_Feed  https://www.chipper.app/pslf-quiz/?_branch_match_id=795543200012996869   https://www.chipper.app/top-3-reasons-teachers-are-denied-loan-forgiveness/?_branch_match_id=795543530527494121

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Payoff are successful.

Payoff Creative Analysis: 

Payoff placed a Image ad in 2020-04-04-2020-06-11, and got 74 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Payoff Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Payoff has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Payoff Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-04-2020-06-11  2020-05-11-2020-05-31  2020-05-11-2020-05-31
During  69 days  21 days 21 days 
Like  74  0  0
Share  10  0  0
Comment  9  0  0

Advertising effectiveness is a direct manifestation of advertising. Payoff ‘s Top 1 ad received 74 likes, 10 shares, 9 comments in just 69 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Payoff, helping Payoff to grasp the ad data more clearly.