Top Ads on PayPal

PayPal Background Introduction:

Welcome to PayPal UK's official Facebook page. We’re online Monday to Friday, 8am to 8.30pm and Saturday/Sunday, 8am to 6.30pm. We encourage your comments.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

PayPal has been advertising and marketing on Facebook for many years. And PayPal has placed 1722 of ads on the Facebook platform in the last month. In the past few years,PayPal has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for PayPal on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for PayPal. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from PayPal.


1.PayPal Top 3 Ads Basic Understanding

   top1  top2  top3
Name  PayPal  PayPal  PayPal
Page Categories  Other  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

PayPal Marketing Objectives Analysis: 

PayPal has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. PayPal best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.PayPal Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Many of Horror by Biffy Clyro  PayPal Vous vendez en ligne ? 
Ad Copy Text  Virtual Tip Jar: Enjoy my cover  Â¿Cuáles son los 5 secretos detrás de todo negocio internacional? Descubre nuestros tips e i...  Pour vous, gérants et chefs d’entreprise. Simplifiez la vie de vos clients avec des transactions...
Link Description  N/A  N/A  Découvrez PayPal
Website Link
Text Word Count 52  148  154
Like 25  679  47

PayPal Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. PayPal Top 1 ads got 25 likes. PayPal uses a sentence with the finishing touch title: “Many of Horror by Biffy Clyro”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. PayPal shared 52 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. PayPal should continue to optimize the ad content.

3.PayPal Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-05-26-2020-06-20  2020-06-18-2020-06-20  2020-06-11-2020-06-20
Landing Page Link,%22page_id_type%22:%22page%22,%22actor_id%22:42433532610,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592417044,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10157275815352611%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:42433532610,%22page_id%22:42433532610,%22post_id%22:10157275815352611,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by PayPal are successful.

PayPal Creative Analysis: 

PayPal placed a Video ad in 2020-05-26-2020-06-20, and got 25 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.PayPal Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  N/A  N/A
Language  English  Filipino  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

PayPal has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.PayPal Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-26-2020-06-20  2020-06-18-2020-06-20  2020-06-11-2020-06-20
During  26 days  3 days 10 days 
Like  25  679  47
Share  1  2  6
Comment  2  45  19

Advertising effectiveness is a direct manifestation of advertising. PayPal ‘s Top 1 ad received 25 likes, 1 shares, 2 comments in just 26 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for PayPal, helping PayPal to grasp the ad data more clearly.