Top Ads on Paulus Editora

Paulus Editora Background Introduction:

PAULUS, sinônimo de confiança e qualidade na seleção e produção de conteúdos que visam ajudar as pessoas a colaborar na construção de um mundo melhor.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Paulus Editora has been advertising and marketing on Facebook for many years. And Paulus Editora has placed 50 of ads on the Facebook platform in the last month. In the past few years,Paulus Editora has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Paulus Editora on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Paulus Editora. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Paulus Editora.

BigSpy

1.Paulus Editora Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Paulus Editora  Paulus Editora  Paulus Editora
Page Categories  Religious Bookstore  Religious Bookstore  Religious Bookstore
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Paulus Editora Marketing Objectives Analysis: 

Paulus Editora has been operating in Religious Bookstore for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Paulus Editora best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Paulus Editora Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Livro Destaque - Junho  Patologias do Poder - Saúde, Direitos Humanos e a Nova Guerra Contra os Pobres Maria Madalena:História, tradição e lendas 
Ad Copy Text  no setting  no setting  no setting
Link Description  O tema da mentira envolve dois grandes problemas filosóficos: saber se a mentira faz parte da natureza humana ou da essência do ser humano e se esta entra em contradição com a verdade, motivos pelos quais o tema foi trabalhado por diversos pensadores desde a Antiguidade, tanto entre os pagãos c...  Uma relação entre a doença social e do corpo  O livro de Wilma Steagall De Tommaso mostra indiretamente passagens extremamente significativas e problemáticas. Desde a arte dos cristãos como expressão da vida eclesial, ou seja, experiência da vida nova recebida gratuitamente no Batismo, daquela vida filial e de comunhão que envolve até mes...
Website Link  bit.ly  www.paulus.com.br  bit.ly
CTA  SHOP_NOW  LEARN_MORE  SHOP_NOW
Text Word Count 0  0  0
Like 0  0  0

Paulus Editora Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Paulus Editora Top 1 ads got 0 likes. Paulus Editora uses a sentence with the finishing touch title: “Livro Destaque - Junho”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Paulus Editora shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Paulus Editora should continue to optimize the ad content.

3.Paulus Editora Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-01-2020-06-09  2020-05-15-2020-06-09  2020-06-05-2020-06-09
Landing Page Link  https://www.paulus.com.br/loja/patristica-a-mentira-contra-a-mentira-vol39_p_5138.html  https://www.paulus.com.br/loja/patologias-do-poder-saude-direitos-humanos-e-a-nova-guerra-contra-os-pobres_p_4743.html?utm_campaign=sugestao_produto&utm_medium=menu_esearch&utm_source=loja   https://www.paulus.com.br/loja/maria-madalena-historia-tradicao-e-lendas_p_5324.html

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Paulus Editora are successful.

Paulus Editora Creative Analysis: 

Paulus Editora placed a Image ad in 2020-06-01-2020-06-09, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Paulus Editora Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  Brazil  Brazil
Language  Portuguese  Portuguese  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Paulus Editora has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Paulus Editora Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-01-2020-06-09  2020-05-15-2020-06-09  2020-06-05-2020-06-09
During  9 days  26 days 5 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Paulus Editora ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Paulus Editora, helping Paulus Editora to grasp the ad data more clearly.