Top Ads on Paul Tan's Automotive News

Paul Tan's Automotive News Background Introduction:

Paul Tan's Automotive News is Malaysia's #1 automotive website.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Paul Tan's Automotive News has been advertising and marketing on Facebook for many years. And Paul Tan's Automotive News has placed 93 of ads on the Facebook platform in the last month. In the past few years,Paul Tan's Automotive News has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Paul Tan's Automotive News on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Paul Tan's Automotive News. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Paul Tan's Automotive News.


1.Paul Tan's Automotive News Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Paul Tan's Automotive News  Paul Tan's Automotive News  Paul Tan's Automotive News
Page Categories  Car Dealership  Media/News Company  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Paul Tan's Automotive News Marketing Objectives Analysis: 

Paul Tan's Automotive News has been operating in Car Dealership for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Paul Tan's Automotive News best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Paul Tan's Automotive News Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  صور من منشور ‏‎Hong Huat Motor Company‎‏  AD: Hertz Malaysia car rentals now with a 50% discount promo - drive one from just RM90/day! Toyota Hilux 2.8L versus Mitsubishi Triton 2.4L - which one of the two pick-up trucks is more fuel efficient? 
Ad Copy Text  THE SAFETY CAR IN THE WORLD! {RM1000 MONTHLY} 6 years 0% HIDDEN COST 0% DOWNPAYMENT 0% REPARING...  Want to replace that overseas holiday with a domestic getaway or road trip? Hertz Malaysia is curren...  Which pick-up truck is more fuel efficient? We've always wondered, so we drove both, and this is wha...
Link Description  N/A  Don't want to fly far and hang around in international airports during this virus outbreak period? Want to replace that overseas holiday with a domestic  In the pick-up truck arena, the Mitsubishi Triton and Toyota Hilux are perennial rivals that constantly find themselves butting heads in some sort of
Website Link
Text Word Count 626  228  115
Like 178  76  1120

Paul Tan's Automotive News Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Paul Tan's Automotive News Top 1 ads got 178 likes. Paul Tan's Automotive News uses a sentence with the finishing touch title: “صور من منشور ‏‎Hong Huat Motor Company‎‏”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Paul Tan's Automotive News shared 626 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Paul Tan's Automotive News should continue to optimize the ad content.

3.Paul Tan's Automotive News Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-05-02-2020-06-13  2020-03-12-2020-05-12  2020-03-21-2020-03-26
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Paul Tan's Automotive News are successful.

Paul Tan's Automotive News Creative Analysis: 

Paul Tan's Automotive News placed a Carousel ad in 2020-05-02-2020-06-13, and got 178 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Paul Tan's Automotive News Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Malaysia  N/A  Malaysia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Paul Tan's Automotive News has the best conversion in Malaysia, and can advertise more in Malaysia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Paul Tan's Automotive News Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-02-2020-06-13  2020-03-12-2020-05-12  2020-03-21-2020-03-26
During  43 days  62 days 6 days 
Like  178  76  1120
Share  14  15  269
Comment  1  10  146

Advertising effectiveness is a direct manifestation of advertising. Paul Tan's Automotive News ‘s Top 1 ad received 178 likes, 14 shares, 1 comments in just 43 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Paul Tan's Automotive News, helping Paul Tan's Automotive News to grasp the ad data more clearly.