Top Ads on Patreon
Patreon Background Introduction:
Patreon powers membership businesses for creators by providing them with the tools they need to acquire, manage, and reward paying patrons. http://www.patreon.com
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Patreon has been advertising and marketing on Facebook for many years. And Patreon has placed 330 of ads on the Facebook platform in the last month. In the past few years,Patreon has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Patreon on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Patreon. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Patreon.
1.Patreon Top 3 Ads Basic Understanding
|Page Categories||Media/News Company||Other||Media/News Company|
Patreon Marketing Objectives Analysis:
Patreon has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Patreon best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Patreon Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Change the way your art is valued||Raven Twin Miniatures||Change the way your art is valued|
|Ad Copy Text||Take back creative control. Let your fans support your creative work via monthly membership.||AMAZING 3D printable files!!||Creator founded. Creator-first pricing. Build a recurring income source on Patreon with the direct s...|
|Link Description||N/A||N/A||Patreon is a membership platform that makes it easy for artists and creators to get paid. Join over 150,000+ creators earning salaries from over 4 million monthly patrons.|
|Text Word Count||92||28||120|
Patreon Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Patreon Top 1 ads got 1364 likes. Patreon uses a sentence with the finishing touch title: “Change the way your art is valued”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Patreon shared 92 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Patreon should continue to optimize the ad content.
3.Patreon Top 3 Ads Creative Selection
|Landing Page Link||https://www.patreon.com:443/?utm_source=mi_fbadnet&utm_medium=paid&utm_term=lowfunnel&utm_campaign=ext||https://www.patreon.com:443/raventwinminiatures||https://www.patreon.com:443/?utm_source=mi_fbadnet&utm_medium=paid&utm_term=lowfunnel&utm_campaign=ext&fbclid=IwAR2QlafJzcLNJJ9JE5ydXCbUk3JEBBdGKL327dkstBaMArGozOKUvtSO77k|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Patreon are successful.
Patreon Creative Analysis:
Patreon placed a Video ad in 2020-06-08-2020-06-20, and got 1364 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Patreon Top 3 Ads Audience Analysis:
|Country||United States,Canada,Dominican...||Venezuela||United States|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Patreon has the best conversion in United States,Canada,Dominican..., and can advertise more in United States,Canada,Dominican... in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Patreon Top 3 Ads Performance Display
|During||13 days||7 days||6 days|
Advertising effectiveness is a direct manifestation of advertising. Patreon ‘s Top 1 ad received 1364 likes, 228 shares, 156 comments in just 13 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Patreon, helping Patreon to grasp the ad data more clearly.