Top Ads on Patpatbasic

Patpatbasic Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Patpatbasic has been advertising and marketing on Facebook for many years. And Patpatbasic has placed 424 of ads on the Facebook platform in the last month. In the past few years,Patpatbasic has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Patpatbasic on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Patpatbasic. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Patpatbasic.

BigSpy

1.Patpatbasic Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Patpatbasic  Patpatbasic  Patpatbasic
Page Categories  E-commerce Website  E-commerce Website  E-commerce Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Patpatbasic Marketing Objectives Analysis: 

Patpatbasic has been operating in E-commerce Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Patpatbasic best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Patpatbasic Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  Down to $5.99 &Free shipping 2020 Summer Dresses Collection ON SALE 
Ad Copy Text  PatPat Kids Clothes Cute, Quality, Great Price #patpatkidsclothes #childrenclothing #discounts  Wow,2019 Super Sale! Up to 50%OFF 1000+ Fashion Choices! #FreeShipping  no setting
Link Description  Patpat US | offers a big selections of newborn baby clothes, kids designer clothes, family outfits online and home accessories more. Shop daily deals for mom and baby, enjoy massive disccounts and fast delivery.  N/A  N/A
Website Link  us.patpat.com  www.facebook.com  www.facebook.com
CTA  SHOP_NOW  LEARN_MORE  LEARN_MORE
Text Word Count 94  70  0
Like 0  1126  813

Patpatbasic Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Patpatbasic Top 1 ads got 0 likes. Patpatbasic uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Patpatbasic shared 94 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Patpatbasic should continue to optimize the ad content.

3.Patpatbasic Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-06-05-2020-06-17  2020-03-30-2020-06-13  2020-06-01-2020-06-08
Landing Page Link  https://us.patpat.com/?utm_campaign=415&utm_content=06-06-patpat-homepage-16-04&utm_medium=PPC-Facebook-BR&utm_source=FB&utm_term=Feishu-patpat-US-huaji  https://www.facebook.com/1890363604531841/posts/2596846217216906/   https://www.facebook.com/patpatbasic/?_sref_=2649069205327940&refid=7&_ft_=adid.23844853149580394:qid.6836139616808274501:mf_story_key.-5745531787350705564:is_sponsored.1:ei.AI@AQKfLivEFEuZc36QmtoJOuzgYQ21ExA3UxtSiu-KsPd-7tZAWCcF5zX_ykwWvzHpfwCxVv0dRhpNTEuAdwOX9oAw:top_level_post_id.2649069201994607:content_owner_id_new.1890363604531841:call_to_action_type.LEARN_MORE:page_id.1890363604531841:src.22:story_location.5:story_attachment_style.rich_media_collection:view_time.1591662787:filter.h_nor:tds_flgs.3:actrs.1890363604531841:page_insights.%7B%221890363604531841%22:%7B%22page_id%22:1890363604531841,%22page_id_type%22:%22page%22,%22actor_id%22:1890363604531841,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591089694,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2649069201994607%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:1890363604531841,%22page_id%22:1890363604531841,%22post_id%22:2649069201994607,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Patpatbasic are successful.

Patpatbasic Creative Analysis: 

Patpatbasic placed a Carousel ad in 2020-06-05-2020-06-17, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Patpatbasic Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Dominican,Colombia,Georgia...  Greece  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Patpatbasic has the best conversion in Dominican,Colombia,Georgia..., and can advertise more in Dominican,Colombia,Georgia... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Patpatbasic Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-05-2020-06-17  2020-03-30-2020-06-13  2020-06-01-2020-06-08
During  13 days  76 days 8 days 
Like  0  1126  813
Share  0  141  227
Comment  0  77  229

Advertising effectiveness is a direct manifestation of advertising. Patpatbasic ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 13 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Patpatbasic, helping Patpatbasic to grasp the ad data more clearly.