Top Ads on Patients for Affordable Drugs

Patients for Affordable Drugs Background Introduction:

Patients For Affordable Drugs is the only independent national patient organization focused exclusively on achieving policy changes to lower the price of prescription drugs.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Patients for Affordable Drugs has been advertising and marketing on Facebook for many years. And Patients for Affordable Drugs has placed 59 of ads on the Facebook platform in the last month. In the past few years,Patients for Affordable Drugs has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Patients for Affordable Drugs on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Patients for Affordable Drugs. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Patients for Affordable Drugs.

BigSpy

1.Patients for Affordable Drugs Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Patients for Affordable Drugs  Patients for Affordable Drugs  Patients for Affordable Drugs
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Patients for Affordable Drugs Marketing Objectives Analysis: 

Patients for Affordable Drugs has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Patients for Affordable Drugs best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Patients for Affordable Drugs Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Sign Our Petition: Demand Lower Drug Prices Today  Sign Our Petition: Demand Lower Drug Prices Today Sign Our Petition: Demand Lower Drug Prices Today 
Ad Copy Text  no setting  no setting  no setting
Link Description  Demand lower drug prices.  Demand lower drug prices.  Demand lower drug prices.
Website Link  secure.everyaction.com  secure.everyaction.com  secure.everyaction.com
CTA  SIGN_UP  SIGN_UP  SIGN_UP
Text Word Count 0  0  0
Like 0  0  0

Patients for Affordable Drugs Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Patients for Affordable Drugs Top 1 ads got 0 likes. Patients for Affordable Drugs uses a sentence with the finishing touch title: “Sign Our Petition: Demand Lower Drug Prices Today”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Patients for Affordable Drugs shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Patients for Affordable Drugs should continue to optimize the ad content.

3.Patients for Affordable Drugs Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-11-25-2020-04-28  2019-11-22-2020-04-28  2019-11-24-2020-04-28
Landing Page Link  https://secure.everyaction.com/DGrSkCNlM025tU58b0YE2g2?ms=ad_fb_lba_aa_og-t6-p2-h1-d1-i4-20191105&utm_source=fb&utm_medium=ad&utm_campaign=lba&utm_content=aa_og-t6-p2-h1-d1-i4-20191105  https://secure.everyaction.com/DGrSkCNlM025tU58b0YE2g2?ms=ad_fb_lba_aa_og-t6-p2-h1-d1-i1-20191105&utm_source=fb&utm_medium=ad&utm_campaign=lba&utm_content=aa_og-t6-p2-h1-d1-i1-20191105   https://secure.everyaction.com/DGrSkCNlM025tU58b0YE2g2?ms=ad_fb_lba_ltx_og-t6-p2-h1-d1-i2-20191122&utm_source=fb&utm_medium=ad&utm_campaign=lba&utm_content=ltx_og-t6-p2-h1-d1-i2-20191122

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Patients for Affordable Drugs are successful.

Patients for Affordable Drugs Creative Analysis: 

Patients for Affordable Drugs placed a Image ad in 2019-11-25-2020-04-28, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Patients for Affordable Drugs Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Patients for Affordable Drugs has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Patients for Affordable Drugs Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-11-25-2020-04-28  2019-11-22-2020-04-28  2019-11-24-2020-04-28
During  156 days  159 days 157 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Patients for Affordable Drugs ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 156 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Patients for Affordable Drugs, helping Patients for Affordable Drugs to grasp the ad data more clearly.