Top Ads on Pathiri Restaurant

Pathiri Restaurant Background Introduction:

Pathiri is one single restaurant at your neighbourhood which offers true and authentic Kerala and South Indian food under a single roof.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Pathiri Restaurant has been advertising and marketing on Facebook for many years. And Pathiri Restaurant has placed 2 of ads on the Facebook platform in the last month. In the past few years,Pathiri Restaurant has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Pathiri Restaurant on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Pathiri Restaurant. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Pathiri Restaurant.

BigSpy

1.Pathiri Restaurant Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Pathiri Restaurant  Pathiri Restaurant  Pathiri Restaurant
Page Categories  South Indian Restaurant  South Indian Restaurant  -
Marketing Objectives Other  Other  -
ECommerce Softwares  N/A  N/A  -

Pathiri Restaurant Marketing Objectives Analysis: 

Pathiri Restaurant has been operating in South Indian Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and -.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Pathiri Restaurant best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Pathiri Restaurant Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Pathiri Restaurant  Pathiri Restaurant
Ad Copy Text  masala dosa  Family of Four One Kid Free Meal New Offer, Take Away or collection only offer - ** if you order fiv...  -
Link Description  South Indian Restaurant  Family of Four One Kid Free Meal New Offer, Take Away or collection only offer - ** if you order five curry dishes one extra curry dish free** (See details below) 1. Combination of 3 or more than 3 non-veg dishes + 2 veg or less than 2 veg dishes - One non-veg or veg curry free. 2. Combination of 3 or more than three veg dishes + 2 non veg or less than 2 non-veg dishes- one veg curry free. Phone Number - 020 8858 1220  -
Website Link  m.me  www.facebook.com  -
CTA  MESSAGE_PAGE    -
Text Word Count 11  423  -
Like 27  364  -

Pathiri Restaurant Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Pathiri Restaurant Top 1 ads got 27 likes. Pathiri Restaurant uses a sentence with the finishing touch title: “Pathiri Restaurant”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Pathiri Restaurant shared 11 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is MESSAGE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Pathiri Restaurant should continue to optimize the ad content.

3.Pathiri Restaurant Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  -
Ad Time   2019-03-03-2019-04-23  2018-04-08-2019-04-23  -
Landing Page Link  https://www.messenger.com/login.php?next=https://www.messenger.com/t/986366704729929/?messaging_source%3Dsource%253Apages%253Amessage_shortlink  https://www.facebook.com/986366704729929/photos/a.992392900793976/1910015925698331/?type=3   -

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Pathiri Restaurant are successful.

Pathiri Restaurant Creative Analysis: 

Pathiri Restaurant placed a Image ad in 2019-03-03-2019-04-23, and got 27 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Pathiri Restaurant Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  United Kingdom  -
Language  English  English  -

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Pathiri Restaurant has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Pathiri Restaurant Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-03-03-2019-04-23  2018-04-08-2019-04-23  -
During  52 days  381 days
Like  27  364  -
Share  0  20  -
Comment  2  8  -

Advertising effectiveness is a direct manifestation of advertising. Pathiri Restaurant ‘s Top 1 ad received 27 likes, 0 shares, 2 comments in just 52 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Pathiri Restaurant, helping Pathiri Restaurant to grasp the ad data more clearly.